Pioneers of commercial greenhouse growing, Mastronardi Produce is gearing up to showcase an exciting Flavor Coast to Coast theme at this year’s International Fresh Produce Association (IFPA) Global Produce & Floral Show (GPFS) in Anaheim, California, this October. Ahead of the show, a new video mini-series, Next Stop: Flavor, will be available on the Mastronardi Produce LinkedIn page for a sneak peek of the products that will be showcased.

Year-Round Quality & Flavor

From the East to the West coast, Mastronardi Produce operates a vast network of greenhouses and distribution hubs throughout North America, delivering a consistent supply of fresh, vibrant and flavorful produce under its flagship SUNSET brand, alongside the Backyard Farms and Queen of Greens brands. By growing in greenhouses, regulating temperature, lighting, nutrients and more, Mastronardi Produce ensures peak flavor in every tomato, cucumber, pepper, berry and head of lettuce, no matter the season.

Sweet New Look, Same Sweet Taste

At GPFS, visitors will get their first glimpse of the updated SUNSET Angel Sweet packaging. This vibrant redesign aligns with the broader SUNSET tomato family while spotlighting the Angel Sweet variety with whimsical imagery – complete with a winged bumblebee. Beyond aesthetic appeal, the bee motif pays homage to bees pollinating crops within the greenhouse and Mastronardi’s use of Integrated Pest Management (IPM) strategies. The refreshed packaging is designed to have a greater impact on store shelves while underscoring the brand’s dedication to promoting healthy living through WOW flavor experiences.

Snacks To Go with Summer Blast Blueberries

Also prominently featured at this year’s GPFS is the new SUNSET Summer Blast Blueberry Snacking Cup – a unique new take on healthy snacking on the go. Packaged in convenient, single-serve and resealable cups, these sweet-and-crisp blueberries are ideal for packing in lunches, for road trips and more. This product appeals to several different consumer segments, such as busy families, health-conscious millennials, and flavor-seekers alike. The Summer Blast Blueberry Snacking Cup offers a delicious alternative to processed snacks, with zero compromise on taste – proving that healthy snacking can be both effortless and sweet.

Fresh Ideas and Award-Winning Packaging

Backyard Farms is raising the bar when it comes to fresh leafy greens with the latest Greenleaf Lettuce packaging, engineered for both consumer appeal and environmental responsibility. This resealable bag preserves crispness and freshness while using 65 percent less plastic than a standard PET tray with top seal, offering a sustainable alternative to traditional packaging. Earlier this year, this design earned the Packaging Innovation Award at the Canadian Produce Marketing Association (CPMA) Convention and Tradeshow.