Asocolflores and the Floral Marketing Fund recommit to national campaign as Floral Ambassadors
Asocolflores and the Floral Marketing Fund recommit to national campaign as Floral Ambassadors
That Flower Feeling announced that both Asocolflores and the American Floral Endowment out of their Floral Marketing Fund have reaffirmed their commitment to the campaign, renewing their status as Floral Ambassador contributors ($10,000+ level) for another year.
Their substantial recommitments will allow That Flower Feeling to maintain and scale its high-impact marketing efforts across the United States.
With this renewal, Asocolflores and FMF join over 300 floral industry businesses—including seven other Floral Ambassadors—in providing voluntary funding necessary to reshape consumer perception and drive sales growth across the market.
"We are incredibly grateful and genuinely thrilled by the recommitment from both Asocolflores and the Floral Marketing Fund," said Vanessa Leite, executive director of That Flower Feeling. "Their leadership and belief in the campaign’s measurable results allow us to continue marketing at a high level. Our hope is that others in the industry will look at this as an industry-wide initiative changing the landscape of floral and consumer perception and will follow suit by becoming a contributor to the campaign. This sustained funding is what keeps the momentum going, ensuring we can deliver a unified, powerful message to millions of consumers."
The ongoing support directly funds the execution of TFF’s strategy, including the new campaign, "Just Add Flowers." This campaign positions flowers as an effortless way to enhance everyday moments, directly addressing the key consumer barrier of purchase frequency.
The success of this strategy was recently demonstrated in the Texas Test Market, where the TFF campaign:
- Generated over 3.5 million digital impressions across platforms like TikTok and Instagram.
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Drove a doubling of the Year-over-Year sales lift in the test market, proving that the marketing efforts are directly converting to sales for businesses throughout the supply chain.
Contributions from leaders like Asocolflores and FMF go directly towards paid media (digital advertising on popular platforms), new creative development and the creation of free marketing assets that empower contributors to integrate the national campaign message into their local businesses.
