United Exports to add seasoned veteran to drive OZblu growth
United Exports to add seasoned veteran to drive OZblu growth
United Exports, the exclusive global marketer of OZblu blueberries, has announced that Doug Place will take up the position of global chief growth officer in early 2026.
This high profile appointment signals OZblu’s rapid international expansion and will further reinforce its position at the forefront of the premium fresh blueberry market.
Place brings with him nearly two decades of senior leadership in the food and beverage, retail and consumer goods sectors. Most recently, he served as chief marketing officer and chief strategy officer at the iconic global brand Nando’s, where he lead the brand in over 13 markets. His leadership and innovative, impactful marketing strategies contributed to the brand’s reputation as one of the most admired consumer brands in multiple markets.
Throughout his career, Place has shown a remarkable ability to create category-defining consumer brands and fuel sustainable growth across diverse international markets.
“We are thrilled to welcome Doug to the United Exports team,” said Roger Horak, founder and executive chairman of United Exports. “Doug’s expertise in business strategy which results in strong commercial results coupled with class leading brand leadership will be instrumental in our continued expansion of OZblu blueberries across the globe and realize our vision of becoming the most admired blueberry company in the world.”
In his new role, place will lead United Exports’ global growth strategy, focusing on expanding the reach of OZblu blueberries, deepening partnerships with customers and maintaining excellence in quality and innovation throughout the value chain. His expertise will be pivotal in continuing to scale the brand internationally and ensuring OZblu continues to set new standards in the fresh produce industry.
“OZblu is already a powerful and admired brand with a strong reputation for innovation and consistently world class quality fruit,” said Place. “I’m excited to join United Exports and help accelerate its growth, bringing the very best blueberries to consumers around the world.”
