Salix Fruits to showcase innovation and global reach at Fruit Attraction
Salix Fruits to showcase innovation and global reach at Fruit Attraction
Salix Fruits, a leading importer-exporter of fresh fruits, will once again participate in Fruit Attraction 2025, the premier international trade show for the fruit and vegetable sector, taking place Sept. 30 to Oct. 2 in Madrid.
With operations in over 50 countries and a robust network of growers and buyers across five continents, Salix Fruits arrives at this year’s edition with a clear mission: to strengthen strategic partnerships, explore new markets and showcase its latest advancements in traceability, sustainability and supply chain solutions.
“Fruit Attraction is more than a trade show — it’s where the future of the fruit business takes shape,” said Juan González Pita, COO of Salix Fruits. “For Salix, it’s a key opportunity to connect with partners, share insights and reinforce our position as a global player with local roots.”
The company’s participation in last year’s industry events proved highly productive, generating more than 150 meetings with colleagues and clients worldwide.
Building on that momentum, Salix Fruits looks to Madrid with the expectation of consolidating relationships and exploring new opportunities across Europe, the Middle East and Asia.
Salix Fruits will be present at Hall 12 - Booth A19, where visitors can learn more about its product portfolio, logistics solutions and commitment to responsible practices that promote fair trade and operational efficiency.
Participation in Fruit Attraction 2025 reaffirms Salix Fruits’ dedication to innovation, quality and building long-term relationships in an increasingly dynamic and demanding global market.
Salix, with more than 15 years of experience in the fresh fruit business, has a wide portfolio of over 25 produce items but focuses on apples, lemons, oranges, mandarins, pears and grapes. The company works with more than 80 loyal producers in 18 countries and 400 customers in 57 countries.
Salix is managed by Juan González Pita, Alejandro Moralejo and Daniel Calvo and was acquired by GrubMarket in 2022.