Row 7 Seed Co. brings Sugarcone cabbage to Whole Foods
Row 7 Seed Co. brings Sugarcone cabbage to Whole Foods
Row 7 Seed Co., an organic food company known for its commitment to flavor and innovation in the seed-to-table movement, launched Sugarcone cabbage at 325 Whole Foods Market locations across California, the Northeast, Mid-Atlantic and Texas, including Houston, Austin and Dallas. This new variety will be available from September through mid-November.
For over a decade, Row 7 founder Chef Dan Barber and other chefs across the country have been working with pointed-head cabbages in restaurant kitchens, but this is the first time these exceptional vegetables are available to home cooks on a larger scale.
"We've spent decades prioritizing shipping and storage over flavor when it comes to cabbage," said Barber. "Sugarcone cabbage brings back what we lost — real cabbage flavor that's naturally sweet, tender and designed for taste, not transport."
What makes Sugarcone cabbage special? Its naturally sweet, mild flavor lacks the sulfury bite or bitterness found in traditional cabbage. The thin, delicate leaves offer a clean, juicy crunch that is more lettuce-like than fibrous, making it incredibly versatile — perfect raw in slaws and salads, roasted or grilled where it caramelizes beautifully, quickly sautéed and braised thanks to its tender consistency, or used for exceptional sauerkraut, kimchi and stuffing.
The distinctive conical heads are just the right size for everyday cooking. These small to medium heads (about one to two pounds) reduce waste and leftovers while delivering incredible flavor and texture.
“The pointed head transforms a simple roast or grill into a centerpiece," said Liz Mahler, Row 7’s COO. "But more importantly, it cooks faster and delivers the cabbage experience you never knew you were missing.”
For decades, plant breeders focused on durability, shelf life and transportability — traits that favored dense, round cabbages built for mechanized harvesting and shipping.
Sugarcone cabbage marks a shift toward flavor-focused breeding. While it is more delicate than storage varieties, this is exactly what makes it unique. The pointed varieties have been valued by chefs, market growers and gardeners for their excellent taste and early season availability, but were rarely available to home cooks until now.
Row 7 is partnering with a network for organic farmers who share their passion and commitment for exceptional flavor, starting with the soil. Together, they’ve brought this new variety to market.
Sugarcone Cabbage joins Row 7's fall portfolio alongside organic Upstate Abundance potatoes, Sweet Garleek, Honeypatch squash and Koginut squash. Together, these varieties bring home cooks a collection of effortlessly delicious vegetables designed to elevate everyday meals and seasonal classics alike.
