Bloomin’ Easy Plants make a splash at Farwest ’25 with award-winning new varieties
Bloomin’ Easy Plants make a splash at Farwest ’25 with award-winning new varieties
Bloomin’ Easy Plants Inc. announced that Bubble Bath Hydrangea and MoonShadow Morello Hibiscus, two of its standout new introductions for 2026, earned showcase awards at the Farwest trade show, held in Portland, OR Aug. 20-22.
Bubble Bath Hydrangea paniculata received an Award of Merit from the Farwest judges, recognizing its unique value and novel appeal. With its total coverage of full cream-lime panicles and compact form, Bubble Bath exemplifies the intersection of beauty and performance that professionals and home gardeners seek.
Honored with a Retailer’s Choice Award by The Garden Center Group’s judging panel of retail professionals, MoonShadow Morello Hibiscus moscheutos was selected for its extraordinary retail appeal. This variety pairs striking, oversized blooms with earlier flowering and ease of care—a perfect fit for today’s gardeners looking for bold, low-maintenance color that spans seasons.
“These awards further validate our mission,” said Bloomin’ Easy Plants Inc. president, DeVonne Friesen. “Ultimately, we’re aiming to make gardening easier and more inviting for young homeowners. Yet, we can only achieve this for consumers if we’re committed to offering superior genetics and a brand program that delivers results for growers, retailers and landscapers. They need reasons to choose Bloomin’ Easy, too.”
The recognition at Farwest ’25 continues a summer of accolades for Bloomin’ Easy, with honors received at the UGA Trial Gardens and Cultivate ’25 for the vivid and remarkably captivating Solar Sisters Rudbeckia. Together, the awards underscore Bloomin’ Easy’s dedication to introducing category-defining genetics to go along with the innovative care support tech tools that make gardening success accessible for all.
Bloomin’ Easy Plants, Inc. partners with leading breeders worldwide to introduce improved, low-maintenance shrubs and perennials. With innovative tools like the Daisy Digs AI Chatbot, augmented reality experiences and the Care+ app with personalized reminders, Bloomin’ Easy helps young homeowners enjoy the value of a beautiful outdoor space—without the stress of upkeep or fear of failure.