It may just be September, but the winter holidays will be here before you know it. Of course, the holiday season is full of magic — but for many families, it’s also full of chaos. Between office deadlines, school concerts and never-ending to-do lists, the modern consumer isn’t browsing content for inspiration; they’re searching for survival.

Our audience is primarily made up of busy people who wear all the hats: full-time professionals, full-time parents and full-time homemakers. They’re the decision-makers filling lunchboxes, shopping grocery lists and looking for ways to keep their families well during the busiest time of year.

So, what kind of content actually resonates during the holiday season? What drives a click, a save, a share — or better yet, a purchase of fresh produce?

Here’s what we’ve learned from building holiday campaigns that are both strategic and human-centered:.

Five-Ingredient Rule
If there’s one golden rule for holiday content, it’s this: Keep it simple. Recipes with five ingredients or fewer consistently outperform long-winded, overcomplicated dishes. Today’s consumer is looking for quick, healthy ideas that don’t sacrifice taste — especially when it comes to feeding kids.

From sheet pan meals and veggie-packed dips to festive fruit skewers, bite-sized, minimal-ingredient recipes using seasonal produce are a win. Bonus points for anything that can be prepped in advance or multitask across lunchboxes, snacks and dinner sides.

Make-Ahead & Freezer-Friendly Everything
Our audience doesn’t have the luxury of making dinner from scratch every night. That’s why make-ahead breakfasts, freezer-friendly snacks and big-batch meals that can be portioned out are some of our most popular content.

Recipes featuring long-lasting produce allow for smarter shopping and meal prep flexibility — two things every holiday household needs.

Fueling Wellness Through Food Is Medicine
The holiday season isn’t just stressful logistically — it can take a toll on mental and emotional health. This is where the Food Is Medicine movement becomes more than a campaign — it becomes a lifeline.

We’ve seen a growing interest in content that highlights how food can impact mood, energy and overall well-being. Think brain-boosting snacks, sleep-supporting dinners or stress-fighting citrus recipes. These pieces not only perform well — they offer real value when families need it most.

Highlighting the health benefits of the food we are consuming reinforces that healthy food isn’t just about nutrition. It’s about stability, clarity and care.

Cause-Driven Content Drives Engagement
Another trend we see year after year, cause-based content performs exceptionally well during the holidays. People want to give back. They want their purchases — and their clicks — to have meaning.

That’s why we’re proud to spotlight our Carry the Cause campaign in partnership with produce brands nationwide. Through this initiative, every bag purchased gives back to local Feeding America food banks during January and February — the months when shelves are often at their emptiest.

When we pair this message with simple, family-focused content we’re not just increasing awareness. We’re offering accessible solutions that feed families and fuel purpose.

Our digital strategy is shaped by real needs — and real people. This holiday season, we challenge our industry peers to think deeper than promotions.

When we meet shoppers where they are — with empathy, clarity and purpose — that’s the kind of content that truly converts.