Blue Diamond Almonds rebrands with new look
Blue Diamond Almonds rebrands with new look
Blue Diamond Almonds is launching into the future with a new logo and brand persona aiming evoke energy and excitement — and to capture the attention of more consumers seeking healthier options in their diet. This new visual identity features a refreshed logo, streamlined color palette and updated brand elements that highlight almonds as the champion superfood.
After rounds of research with more than 7,000 consumers, Blue Diamond worked with globally recognized design agency Turner Duckworth to create a refreshed brand world that leans into crisp lines, bold colors and fonts, while also offering a clear nod to its heritage by maintaining the unmistakable Blue Diamond shape.
Since 1910, Blue Diamond has grown to be one of the almond's biggest champions, amassing a co-op of more than 3,000 growers in California, and yet the brand look hasn't been touched since 2004. The new look will help Blue Diamond get the attention of modern shoppers and stand out in all assets across packaging, in-store signage, digital platforms, and more.
"We believe that Blue Diamond Almonds are the G.O.A.T. of snacks, and our Almond Breeze is the obvious choice in non-dairy beverages. Almonds allow you to show up and be mighty in your life, fueled by protein, fiber and flavor. This refresh connects this almond identity to the brand identity, breathing color, energy and excitement into the brand," said Maya Erwin, vice president of marketing and innovation at Blue Diamond. "This is a refresh, not a revolution. That means we're staying true to our roots, keeping our identity that people know and trust, but with a bold edge that shows the way people enjoy our amazing products every day."
Some key features of the brand's refresh include:
- An evolved logo preserves the brand's distinctive diamond shape and color, ensuring continuity and recognition with fans. The qualities of the diamond run through design with crisp, clean-cut lettering, signature typeface, radiant detailing and a clarity of composition that heightens the brand's memory.
- A new brand world that walks and talks like a champion: bold, vibrant colorways, heroic typesetting and new language with an unwavering confidence all drive impact on shelf and across all media.
- A richer asset palette brings spectacle and excitement to the world's greatest snack, infusing it with an energetic radiance, uplifting art direction and limitless creative potential.
