Driscoll’s names Jiunn Shih as chief marketing officer
Driscoll’s names Jiunn Shih as chief marketing officer
Driscoll’s has named Jiunn Shih its first global chief marketing officer, effective Sept. 15. In this newly created role, Shih will build a world-class global marketing structure and expand investment in brand programs across Driscoll’s markets. He will be based in Hong Kong, relocating from Singapore.
“Driscoll’s has built its reputation on delightful flavor, quality and strong relationships with growers, customers, consumers and communities. With Jiunn’s leadership, we are taking the next step to ensure our brand continues to reach and resonate with consumers worldwide,” said Soren Bjorn, CEO of Driscoll’s. “His track record of building purpose-driven brands and inspiring global teams makes him an ideal leader for this new chapter.”
Born and raised across multiple continents, Shih brings a unique multicultural perspective, complemented by extensive experience across Europe, Asia and the Americas. He has more than 20 years of senior leadership experience in FMCG and agribusiness, with roles at Zespri, Unilever, Syngenta and L’Oréal.
Most recently, as chief marketing, innovation and sustainability officer at Zespri, Shih spearheaded the company’s brand and growth strategy, launched a pioneering sustainability innovation fund and drove new product innovations across global markets.
“Joining Driscoll’s felt like a natural step for me,” said Shih. “It’s a company built on care — for flavor, for growers, for customers, for consumers and for the planet. I’m excited to help unlock even more of the brand’s potential through creativity, consistency and consumer connection. Together, we can grow something extraordinary, berry by berry.”
The creation of the global CMO role marks a significant milestone in Driscoll’s evolution from a category leader to a globally recognized consumer brand. Shih will work closely with regional business unit leaders to align marketing strategies, scale global programs and ensure Driscoll’s continues to lead the fresh produce industry in innovation, sustainability and consumer delight.
