Produce industry to shine during National Fruits & Veggies Month
Produce industry to shine during National Fruits & Veggies Month
The Foundation for Fresh Produce invited the produce industry to join it this September as the nonprofit organization kicks off its sixth annual National Fruits & Veggies Month. This month-long celebration of everyone’s favorite plants — fruits and veggies — has reached millions of consumers each year.
National Fruits & Veggies Month was designed to celebrate produce as our nation’s top health priority. And as the conversation on health is in the national spotlight, it’s up to the produce industry to make sure fruits and veggies take the lead.
“The data is clear: fruits and vegetables improve lives, especially for children as they grow and develop. The sad reality is people simply aren’t eating enough of them and we are committed to increasing consumption,” said Lauren M. Scott, president of The Foundation for Fresh Produce. “This is how the produce industry can provide a profound positive impact on global health ”
The Foundation for Fresh Produce focuses on boosting the appeal of fruits and vegetables as an integral part of people’s diets. Despite knowing that they’re necessary for good health, fruits and vegetables continue to rank low in consumer choice.
That’s where National Fruits & Veggies Month comes in. Using friendly and engaging messaging and education, the National Fruits & Veggies Month campaign shows how fruits and veggies can be added to our everyday lives. It emphasizes ways to make it easy to Have A Plant® at every meal and snack by highlighting hacks, flavor and fun.
“The foundation is dedicated to making fruits and veggies the number one choice through culturally relevant content that resonates with consumers,” said Katie Calligaro, director of marketing and communications at The Foundation for Fresh Produce. “National Fruits & Veggies Month is a prime moment for our industry to take advantage of the campaign momentum with one collective voice to reach millions.”
The foundation is making it easy to collaborate with The National Fruits & Veggies Month Toolkit. From customizable social media posts and turnkey messages, to tips for activations in retail, or incorporating more produce on menus in restaurants and schools, it is full of ideas to support everyone’s consumer marketing efforts this September.
The foundation’s tried-and-true food and nutrition influencer network is also pivotal to reaching consumers online and through traditional media with National Fruits & Veggies Month messages. The foundation encourages the produce industry to take advantage of the campaign by engaging with this important community or by activating your own influencer network.
“While fruits and veggies should take center stage all year long, September is a great time to promote your own products and brands too,” said Calligaro. “There’s strength in numbers, and together we can rise the tides to boost appeal and drive demand for fruits and veggies to grow a healthier world.”
