Amazon makes major grocery expansion
Amazon makes major grocery expansion
Amazon customers in more than 1,000 cities and towns can now order fresh groceries with their Same-Day Delivery orders, with plans to expand to over 2,300 across the U.S. by year-end. This marks one of the most significant grocery expansions for Amazon as the company introduces thousands of perishable food items into its existing logistics network.
Customers will have the option to order produce, dairy, meat, seafood, baked goods and frozen foods, alongside the millions of items such as everyday household essentials, electronics, fashion, home and garden, and more already available for Same-Day Delivery on Amazon.com.
“We’re continuously innovating to make grocery shopping simpler, faster and more affordable for our customers, especially Prime members,” said Doug Herrington, CEO of Worldwide Amazon Stores. “By introducing fresh groceries into our Same-Day Delivery service, we’re creating a quick and easy experience for customers. They can order milk alongside electronics; oranges, apples and potatoes with a mystery novel; and frozen pizza at the same time as tools for their next home improvement project — and check out with one cart and have everything delivered to their doorstep within hours.”
When Amazon began to add perishable groceries like bananas, milk, eggs, bread and ice cream to its Same-Day Delivery service in regions like Phoenix, AZ, Orlando, FL, and Kansas City, MO, customers embraced the convenience. Many of these shoppers were first-time Amazon grocery customers who now return to shop twice as often with Same-Day Delivery service compared to those who didn’t purchase fresh food.
What’s more, early adoption in these regions showed the popularity of groceries among Prime members, with strawberries now consistently knocking AirPods out of the top five best sellers of all products sold, while bananas, Honeycrisp apples, limes and avocados round out the top 10 most popular perishable grocery items in Same-Day Delivery carts.
Now customers in cities like Raleigh, NC, Milwaukee, WI, Tampa, FL, Columbus, OH, and many more can discover this new convenience too.
“After trying this service for occasional items, customers have discovered how much we’ve simplified online grocery shopping,” said Herrington. “For example, of course you can order cookware for Same-Day Delivery, but now you can add everything you need alongside it for grandma’s chicken soup recipe — all the fresh veggies, broth, noodles, herbs, chicken and even bowls to serve it in. Just add what you need in one order, and we handle the rest. Customers are enjoying online grocery delivery so much we’re seeing them turn to Amazon Fresh and Whole Foods Market for even more of their grocery needs.”
