Market Minute: Improved lettuce supplies ready to promote
Market Minute: Improved lettuce supplies ready to promote
Get the large salad bowls out along with your favorite salad dressings. This is the ideal time to promote those summer salads for backyard BBQs, parties, family gatherings or camping. Plan a nice ad flyer section of all lettuce varieties to draw those customers.
The California lettuce production has become active with good quality reported. Favorable growing conditions in Quebec have also seen increased lettuce volume with good quality. Both regions are shipping a stable supply of product. This consistent volume makes it a perfect time to promote all lettuce varieties.
Santa Maria and the Central District of California are showing a fairly to moderate demand on a steady market of Iceberg, leaf and Romaine lettuce. Spring mix supply and quality are also good with a steady market.
If you want to save on backroom labor of having workers trim, soak, crisp and tape heads of leaf and Romaine lettuce, try the source-packed wrapped bags of lettuce. There’s no extra labor involved and the displays will always be stocked. Just open the cartons and place the bagged lettuce on the display. That’s all there is to it, and you stay in business without losing a lettuce sale. Many grocery store produce departments are already stocking this bagged lettuce.
For more information, ask your suppliers about this labor-saving program.
Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].
