Ed Mol joins Suntory Flowers Europe as business development manager
Ed Mol joins Suntory Flowers Europe as business development manager
Suntory Flowers announced that Ed Mol has joined Suntory Flowers Europe as the new business development manager, on Aug. 1. Mol brings over 20 years of experience in the floriculture industry, along with a broad network and a strong focus on growth and innovation.
This strategic appointment reflects Suntory Flowers Europe’s renewed ambition to expand its market presence across Europe and continue delivering high-quality ornamental plant varieties to growers, retailers and consumers.
A proven leader with a growth mindset
In his new role, Mol will be responsible for:
- Developing new business opportunities
- Promoting Suntory’s cutting-edge genetics
- Supporting product development and variety selection
- Collaborating with the marketing team on effective product positioning
With a clear understanding of market trends and customer needs, he will help guide Suntory Flowers Europe’s continued success and broaden its footprint in the European floriculture market.
“Ed brings not only experience, but also fresh energy and a sharp eye for market opportunities,” said Ties Klapwijk, president of Suntory Flowers Europe. “His approach perfectly aligns with our ambition to keep innovating and strengthen our position as a leader in the ornamental plant industry.”
Building stronger connections and new opportunities
Mol’s strategic vision and industry insight will be instrumental in:
- Strengthening relationships with customers and partners
- Identifying emerging growth areas
- Supporting the successful introduction of new plant varieties
His appointment underscores Suntory Flowers Europe’s commitment to long-term value creation through innovation, collaboration and a passion for floriculture.