Naturipe, MBG Marketing mourn Brad Moorer
Naturipe, MBG Marketing mourn Brad Moorer
Brad Moorer, CEO of MBG Marketing, died Aug. 7, 2025.
Mr. Moorer proudly served MBG Marketing, a domestic blueberry and blackberry cooperative that sells its fruit under the Naturipe Farms label, and its growers for nearly 15 years. He started his career as chief financial officer and vice president of value added business before being promoted in 2022 to the position of CEO.
Under his leadership, MBG Marketing strengthened and expanded its Berry Blue genetics program and its focus on the development of new and improved blueberry varieties.
Mr. Moorer placed enormous value on the quality of berries sold by MBG Marketing and worked tirelessly to improve practices and to deliver the best fruit possible. His goal was always to “delight the consumer.” But Mr. Moorer was also a fierce advocate for the domestic berry grower, often serving in industry leadership roles and engaging politically, all with the singular goal of making life better for American farmers.
"Brad Moorer’s premature departure is a huge loss that will be felt not only by his colleagues at MBG Marketing and Naturipe Farms, as well his partners from Naturipe Berry Growers, Hortifrut and Munger Farms, who make up the combined ownership group of Naturipe Farms," Naturipe Farms said in a statement.
Mr. Moorer is survived by and will be deeply missed by his wife and two children, who brought him immense pride and joy.
