Bolthouse is ready to help retailers capitalize on peak carrot demand
Bolthouse is ready to help retailers capitalize on peak carrot demand
Bolthouse Fresh Foods is helping retailers prepare for one of the busiest carrot-consumption periods of the year, offering a full portfolio of fresh carrot solutions to meet the seasonal surge in demand from back-to-school snacking through New Year wellness eating. To support this high-demand window, Bolthouse Fresh offers a robust portfolio of carrot products that deliver trusted quality, versatility and convenient pack sizes to meet every type of shopper need.
From easy weeknight meals to game-day spreads and festive holiday gatherings, fall marks a peak period when shoppers turn to fresh produce, especially versatile, convenient and affordable staples like baby carrots. In fact, data shows an 18 percent increase in baby carrot consumption from September through January.
“Beyond their classic uses, carrots are gaining fresh momentum thanks to media trends that spotlight their health and beauty benefits,” said Amy Davis, RDN. “A viral carrot ribbon salad for glowing skin gained over 9 million views, and TikTok creators focused on hormone health are increasingly turning to carrots as a go-to ingredient. These trends are driving renewed interest and encouraging consumers to incorporate carrots into their daily routines in new ways.”
With a broad lineup of baby-cut, whole, Snack Pack, matchstick, crinkle-cut and bunch carrots, Bolthouse Fresh is well-positioned to meet this rising demand, offering the variety, quality and convenience shoppers are seeking as they incorporate carrots into more meals and wellness routines.
“Carrots remain a top performer in the produce department, aligning with what shoppers value most — freshness, affordability, great taste and versatility,” said Karen White, vice president of marketing at Bolthouse Fresh Foods. “As consumers continue to prioritize enjoyable, fresh foods they feel good about serving, this season presents a strong opportunity for retailers. Our goal is to help our retail partners capture that demand and meet shopper needs across every occasion, from everyday snacking to holiday meals.”
Bolthouse Fresh’s expanded product lineup, featuring items like Game Day Snackers, Soup n’ Stewin’ Carrots, Party Stick Carrots, Carrot Shakers and Side Dish Sizzlers, gives retailers new ways to engage shoppers during high-traffic periods. With offerings that support quick meals, back-to-school snacking and simple entertaining, the portfolio is designed to drive multiple purchases and incremental sales.
“Freshness, versatility and quality remain key purchase drivers, and our broad portfolio allows retailers to meet those expectations while strengthening their carrot set,” said White. “From everyday staples to seasonal offerings designed for entertaining and quick meals, Bolthouse Fresh is committed to supporting our retail partners with solutions that boost performance, maximize incremental sales and drive core category growth.”
Summer is the ideal time to plan for strong fall and winter results with product options that build bigger baskets and increase shopper satisfaction, which is why Bolthouse Fresh encourages retailers to take advantage of these offerings. With even more formats debuting at this year’s IFPA Global Show, the brand is excited to continue expanding what’s possible in the carrot set.
