Superior Grocers takes a fresh approach to produce logistics through a new partnership with IFCO
Superior Grocers takes a fresh approach to produce logistics through a new partnership with IFCO
Superior Grocers, one of the largest independent supermarket chains in Southern California, has partnered with IFCO to enhance the efficiency and sustainability of its fresh produce supply chain.
The collaboration introduces IFCO’s reusable packaging containers as the standard for transporting fresh fruits and vegetables across Superior’s distribution and retail network. By transitioning away from cardboard and waxed boxes, Superior is embracing an alternative way to move produce from farm to shelf.
and floral at Superior
“At Superior, we’re always looking for smart ways to improve how we move fresh produce through our supply chain,” said Jon Holder, vice president of produce and floral at Superior. “Partnering with IFCO and using reusable plastic containers is a practical step forward. They’re sturdier than cardboard, easier to handle in our distribution centers, and help us cut down on waste. Most importantly, they help us deliver fresher, higher-quality produce to our customers. It’s a win for efficiency, a win for quality and a win for sustainability.”
The program is designed to improve store-level operations and support workforce efficiency. By using RPCs, Superior expects to reduce shrink, improve food quality, and enhance backroom organization — outcomes that benefit both employees and shoppers.
“I certainly support our team in implementing simple changes that make a positive impact, and I look forward to seeing the big-picture benefits of the RPC program,” added Richard Wardell, president of Superior. “In the current business climate, it’s important to identify creative and innovative ways to operate more efficiently. I appreciate the collaboration between my team and the IFCO team on this new project.”
“IFCO is proud to partner with a well-respected retailer like Superior that prioritizes innovation, quality, and sustainability. Together, we’re setting a new standard for how fresh food gets to the shelf,” said Jon Brooks, IFCO's vice president of retail sales.
Superior and IFCO will track success by measuring gains in operational efficiencies, food quality, and environmental performance. This partnership marks a major step forward in how fresh food is handled and delivered and underscores Superior’s commitment to continuous improvement.
