“Jessica’s strategic insights, deep understanding of our business and proven leadership make her exceptionally well-suited for this role,” said CEO Keith Knopf. “Her appointment marks a significant step forward as we continue to strengthen our operations and deliver exceptional value to our customers in Arizona and New Mexico. In her new capacity, she will report directly to me.”

Blakely joined The Raley’s Cos. in 2014 and has held roles of increasing responsibility within the sales, merchandising and marketing teams. Most recently, she served as vice president of marketing, where, under the leadership of Deirdre Zimmermann, she led the company’s marketing strategy and drove customer engagement through enhancements to the loyalty program, retail media, data analytics and CRM. Prior she led several large categories as well as all private label development.

“I’m honored to step into this new role and grateful for the opportunity to lead such a passionate and talented team,” said Blakely. “Bashas’ Family of Stores has a rich legacy of serving communities across Arizona, and I look forward to building on that foundation by enhancing the in-store experience, deepening our connection with customers and driving innovation in our merchandising strategy.”

Garrard has been promoted to vice president of sales and merchandising for Raley’s Operating Co. In this capacity, Garrard will lead sales and merchandising efforts focusing on innovation, operational excellence and delivering exceptional value to customers.

“Faith’s innovative approach, outstanding leadership, and unwavering commitment to excellence have been instrumental to Raley’s ongoing success,” said Knopf. “Her dedication to elevating our fresh categories and building strong vendor partnerships has inspired teams across the organization and positioned us for continued growth. In her new capacity, Garrard will continue to report to Paul Gianetto, president of Raley’s Operating Division”

Throughout her tenure, Garrard has championed customer-centric strategies, built strong vendor partnerships and led high-performing teams with integrity and purpose. Her passion for transforming the way people experience food aligns perfectly with Raley’s mission of changing the way people eat, one plate at a time.

“I am incredibly grateful for this opportunity and for the support of such a dedicated team,” said Garrard. “Raley’s has a proud tradition of innovation and customer service, and I look forward to continuing to deliver outstanding experiences and value to our customers.”

Photo: Jessica Blakely and Faith Garrard