Wada Farms exploring new opportunities at IFPA Foodservice show
Wada Farms exploring new opportunities at IFPA Foodservice show
Wada Farms is one of the largest grower/shippers of fresh potatoes, onions and sweet potatoes for U.S. retail buyers and the foodservice industry.
“The foodservice segment is a vital part of our overall strategy, representing a significant growth opportunity,” said Eric Beck, director of marketing for the Idaho Falls, ID-based company. “We’re known for our premium quality, reliable supply chain and innovative product solutions tailored specifically for foodservice operators.”
The family-owned company is looking forward to this year’s IFPA Foodservice show, where it plans to showcase its latest offerings and connect directly with industry professionals.
“Our primary goal is to strengthen relationships, gather insights on emerging trends and explore new opportunities to better serve the foodservice segment,” Beck said. “Our objectives are clear — engage with industry professionals, gain market feedback and explore innovative ideas.”
Kevin Stanger, Joe Esta and Nicole Wasylow will be representing Wada at this year’s show. The trio will be at booth No. 728.
“We encourage attendees to stop by and visit with us about our newest product lines and supply chain services,” Beck said. “Wada strives to provide true end-to-end services that provide unique solutions in the dynamically changing foodservice industry.”
Wada Farms is noticing several trends in the foodservice segment this year and is interested to talk with colleagues and show attendees about innovations around plant-based options and technology integration in foodservice.
“Many of the food trends this year are focused on health consciousness, sustainability, plant-based options and functional foods,” Beck said. “Wada Farms has an array of fresh produce that fall in line with all the current trends. From the conference, we hope to gain insights into best practices and emerging solutions that can help us better serve our partners and stay ahead of industry shifts.”
For those at Wada Farms, a successful show is when it has made meaningful connections, received valuable feedback and left with clear action steps.
“We hope to walk away with new leads, deeper industry insights and a reinforced brand presence that positions us for future success,” Beck said. “Networking is a key part of our presence here; it allows us to strengthen existing relationships and forge new partnerships,” Beck said. “We consider face-to-face interactions invaluable for fostering trust and uncovering new opportunities for collaboration and growth.”
As of the summer, the biggest buzz at Wada Farms has been the onset of the new storage crop for the 2025 storage season.
“Early indicators are showing a healthy, robust crop,” Beck said. “We will start harvesting in the next few weeks and are excited to offer this to our foodservice customers.”
The rest of the year should bring more positive news and additional growth opportunities, as Wada Farms’ goals include expanding its distribution network, launching innovative new products and increasing market share in key regions.
“We plan to achieve these through strategic partnerships, continuous product development and targeted marketing efforts,” Beck said.
