Side Delights celebrates National Picnic Month with potatoes and picnics
Side Delights celebrates National Picnic Month with potatoes and picnics
Fresh Solutions Network kicked off National Picnic Month in July, showcasing its portion-friendly potato packaging for on-the-go lifestyles during the summer or outdoor entertaining at any time of the year.
According to the Smithsonian, “picnics are back”, especially among Gen Z. The conclusion is based on searches for picnics, which are up 385 percent since last year on Pinterest and are trending on TikTok and Instagram for dating ideas.
“Potatoes are perfect for picnics or any summer snacking on the beach, boat or in the backyard,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “Side Delights offers delicious packable options for all ages and outdoor occasions.”
The picnic resurgence began early during the pandemic when restaurants were closed and eating outdoors was the safest way to socialize. Now, with increasing restaurant prices and the growing appreciation for sharing a meal outdoors as an escape from the stress and demands of daily life, consumers are packing picnics, and grocery stores are capitalizing on the trend. Culinary agency Ingredient recommends “portable snacks, pre-packaged meals and simple recipes for dishes that travel well across all marketing and social media channels.”
“In addition to being portable, “Side Delights potatoes are versatile and cost-effective with endless picnic-friendly possibilities a click away on the Side Delights recipe site from potato salad and sandwiches on Sour Cream & Chive Potato Mini Buns to sweet and savory surprises like Potato Chip Magic Bars,” said Triou.