Mushroom Council partners with Domino’s in support of Best Deal Ever promotion
Mushroom Council partners with Domino’s in support of Best Deal Ever promotion
Mushrooms, the most popular vegetable topping ordered by Domino’s customers, have an exciting new opportunity to showcase their popularity on pizzas this summer.
The Mushroom Council has partnered with Domino’s in celebrating mushrooms during its Best Deal Ever promotion, offering any pizza with any toppings for the value price of $9.99.
Domino’s Best Deal Ever promotion, which runs through Aug. 3, is being collaboratively promoted by both organizations with mushroom-centric influencer activities and paid and earned social media amplification. The collaboration is expected to reach more than 100 million impressions across Facebook, Instagram, TikTok, YouTube Shorts and Snapchat in July.
As part of the promotion, the innovative chefs at Domino’s have developed a special “secret menu” pizza, an on-trend order hack that takes advantage of the value offered with the Best Deal Ever promotion. This new pizza build features Domino’s Crunchy Thin Crust with alfredo sauce, spinach, feta, green peppers, onions, mushrooms and Parmesan/Asiago cheese.
To promote this custom pie, Domino’s with support from the Mushroom Council is encouraging customers to order this secret menu pizza on Mushroom Monday or any day of the week during the Best Deal Ever promotional period.
“The Best Deal Ever promotion offers Domino’s customers the opportunity to explore new craveable ways mushrooms can star on a pizza,” said Amy Wood, president and CEO of the Mushroom Council. “We are grateful for Domino’s longstanding partnership with North American mushroom growers and are excited to help add even more mushrooms to Domino’s pizzas this summer.”
“With mushrooms being our most popular veggie topping, we are proud to inspire Domino’s customers with new ways to enjoy them this summer,” said Carrie Ballew, Domino’s vice president and chief procurement officer. The Best Deal Ever promotion allows us to do what we do best, which is offer customers delicious pizza at an unbeatable value. For everyday family meals or for large summer gatherings, now is a great time to take advantage of this deal and get creative in satisfying those mushroom pizza cravings.”