Market Minute: Washington cherries a boost for sales
Market Minute: Washington cherries a boost for sales
Life would be the pits without cherries.
Sweet cherries originated in Europe and Asia and were first cultivated in Greece. Cherries were eventually brought to North America by Dutch colonists and cultivated in Washington, Oregon and California, where they became major producers to this day.
Now is an ideal time to promote peak season supplies of cherries. Washington growers are now shipping outstanding quality grade product at some attractive market prices. Washington is also shipping some premium quality Rainier cherries.
There is currently a moderate demand with a steady market out of the Yakima Valley and the Wenatchee district.
There are big opportunities right now to merchandise Washington cherries in the produce department. Shoppers prefer larger and darker colored cherries, which are juicier and sweeter. Therefore, the bigger the size, the bigger sales will be generated.
In order to move massive amounts of cherries, you’ll have to set up massive displays. Cherries will sell best on an off-shelf secondary display. The display should consist of a good customer traffic location, preferably at the department entrance or in the front store lobby.
Use the original cartons with half false bottoms to control shrink from overstocking. Set the bags of cherries neatly on the display facing the labels. Restock the displays as they sell and rotate the bags for freshness. Post informational price signs on display for customers.
Always plan your ad promotions with cherry suppliers to assure volume requirements and pricing.
Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].
