Spice World’s Easy Onion gives consumers quick and zesty flavor for summer recipes
Spice World’s Easy Onion gives consumers quick and zesty flavor for summer recipes
While garlic may be the first thing that comes to mind with Spice World products, the company created Easy Onion to help make life easier for consumers in the kitchen. Onions, like garlic, need to be peeled and chopped before using them, so it was a seamless transition for Spice World to create Easy Onion.
According to the USDA Economic Research Service, per capita onion consumption has risen from 17.45 pounds per person in 2000 to 21.3 pounds per person in 2024. With high household penetration of nearly 80 percent, consumers are constantly looking for new recipes and ways to use onions.
“Spice World’s pre-chopped Easy Onion products deliver a flavorful, yet convenient version of the traditional onion,” said Spice World CEO Chris Kiser. “Taking the work out of preparing onions has increased consumer use and is a real differentiator for Spice World in the overall onion landscape.”
All types of onions are popular and in demand with consumers. Different onions have different core uses, yet all onion demand is increasing as consumers continue to experiment with various cuisines and seek new recipes with onions. Additionally, consumers are increasingly aware of the many heart-healthy, anti-inflammatory and antioxidant benefits of onions.
Spice World launched Easy Onion in a squeezable bottle in 2022 and created the 16-ounce jar in 2023 in response to strong consumer demand for convenient, fresh onion without all the prep time. Each 16-ounce jar contains approximately four medium onions grown in the United States.
“After the success of Spice World’s squeezable Easy Onion, we wanted to give consumers a jar offering so that they could easily add Easy Onion to their recipes in larger portions,” said Kiser. “Home cooks have been seeking more exciting meal inspiration, and Easy Onion is a perfect staple to keep on hand for quick meal prepping. A spoonful of Easy Onion adds delicious flavor to all types of savory meals.”
Easy Onion is a perfect ingredient or topping to make home cooking easier. It is a tasty addition to many popular dishes, including those for the coming summer season: pasta salads, grilled hamburgers, meatballs, stir fry, marinated chicken or pork, creamy dips and much more. Easy Onion is great in the summer to bring along to picnics or barbeques — perfect for enjoying onions on the go.
“Spice World’s close relationships with retailers and consumers ensure we are in tune with the marketplace and ready to take advantage of opportunities as they arise throughout the year,” said Mike Smith, senior vice president of sales and marketing for Spice World. “Retailers are the best source to identify what consumers are most interested in. All of our in-store promotions are executed in partnership with our valued retailers.”
Spice World is dedicated to helping consumers elevate the way they eat by delivering innovative flavors that remove common obstacles of prep time, seasonality and clean-up. The wide variety of Spice World products allow home cooks to easily create rich, flavorful dishes for the entire family to savor. Anchored by the fresh bold flavor of garlic, Spice World’s offerings also include zesty ginger and hearty shallots in ready-to-use, peeled and squeezable version to help make meal prep and cooking more convenient. The Spice World lineup also includes fresh, ready-to-use seasoning blends. For Easy Onion inspiration, visit the recipe page on the Spice World website. www.spiceworldinc.com.