ALDI celebrates summer with price drops
ALDI celebrates summer with price drops
At a time when two-thirds of Americans are very concerned about the cost of groceries, ALDI is dropping prices across its aisles. With summer under way, the grocer is slashing prices on nearly 25 percent of its selection across all 2,400-plus stores, from organic produce to fresh meat for grilling, pantry staples and summer favorites.
“Our customers count on ALDI for the lowest prices of any national grocer, every day, and we never take that trust for granted,” said Jason Hart, CEO of ALDI. “While customers may see higher prices at other retailers, we’re working hard to unlock even more value for our shoppers, just in time for summer’s lineup of holidays and gatherings where food takes center stage. It’s another way we’re doubling down on our commitment to help shoppers fill their carts with great products for less.”
By dropping prices on more than 400 products, ALDI is looking to save customers $100 million this summer. That’s on top of the $8.3 billion ALDI shoppers already save every year thanks to the intentionally different way the grocer operates. From its famous quarter cart system to the decision to skip music in its stores, ALDI said it cuts the fluff so shoppers don’t have to cut corners.
“Value isn’t a trend at ALDI. It’s been in our DNA since we opened our first store nearly 50 years ago,” said Scott Patton, ALDI chief commercial officer. “This summer, we’re going further to deliver more of what sets us apart, great products at the lowest possible prices. With price drops on the season’s most-loved products in every aisle, we want to do what we can to help shoppers enjoy more of summer.”
The commitment to value is fueling more than savings — it’s driving growth. With plans to add more than 225 stores this year alone, ALDI is expanding coast to coast to make sure even more Americans can count on quality, affordable products, every day.