Markon brings customers to the Salinas Valley for unforgettable tour
Markon brings customers to the Salinas Valley for unforgettable tour
As part of its ongoing commitment to transparency, education and customer connection, Markon will host its Customer Tour series in California’s Salinas Valley — known as the Salad Bowl of the World.
Markon started off the year strong with a springtime Yuma, AZ, tour, and is now kicking off the Summer of Salinas, inviting restaurant owner-operators and Markon Cooperative’s member representatives to see the extraordinary care and expertise behind the fresh produce they sell and serve every day.
The first Customer Tour will take place on June 9, with a second scheduled for July and the final in late August. Each tour offers a unique look into the heart of produce production. Guests typically visit active harvests of Romaine or Iceberg lettuce, strawberries, broccoli or cauliflower, artichokes and a value-added fresh-cut processing facility. Walking through these fields alongside the farmers, participants gain a deeper appreciation for the craftsmanship, food safety and sustainability practices behind every carton of Markon produce.
“This experience leaves a lasting impression,” said John Galvez, senior director of food safety and quality assurance. “There’s something powerful about seeing the passion and precision the field harvesting crews bring to their work. It helps our customers understand why we are so selective in choosing our supplier partners.”
As Markon celebrates 40 years of excellence in fresh produce, the Customer Tour program continues to be a cornerstone of its value to foodservice operators and cooperative member companies. These tours offer a rare opportunity to strengthen relationships, share knowledge and reinforce the deep connections between farm, field and fork.
“At the end of the day, it’s all about trust,” said Galvez. “These tours allow our customers to experience the Markon difference — not just in the quality of the product, but in the integrity of the people behind it.”
