Webinar to explore opportunities presented by dietary guidelines
Webinar to explore opportunities presented by dietary guidelines
Government, public relations and industry experts will be on hand June 28 when the Produce Marketing Association offers a Fresh Produce Academy webinar entitled "Taste, Convenience, Profits: Marketing the New Dietary Guidelines to Increase Produce Consumption."
The webinar will explore the marketing potential of the 2005 Dietary Guidelines for Americans released earlier this year by the U.S. Department of Agriculture. The updated dietary guidelines strongly emphasize that consumers increase their daily intake of fruits and vegetables.
PMA President Bryan Silbermann believes that with the release of the guidelines, together with the new MyPyramid system, fresh produce marketers have a wealth of federally recommended tools that will help to increase fruit and vegetable sales.
"The dietary guidelines present a tremendous opportunity for our industry to reach out to consumers and help them make more healthful decisions on the foods they eat each day, and it's up to us to get the word out and make these guidelines a reality in the American diet, Mr. Silbermann noted.
The PMA webinar enables retailers, foodservice operators, grower-shippers and distributors to hear directly from the experts about how to incorporate the guidelines into marketing programs. Speaking during the event will be Steve Christensen, deputy administrator for Special Nutrition Programs, Food & Nutrition Service-USDA; Elizabeth Pivonka, president of the Produce for Better Health Foundation, who will provide an overview of the foundation's plans for a new produce industry initiative; Mary Christ-Erwin of Porter-Novelli Public Relations, who will offer public relations solutions specific to fresh produce; and Mr. Silbermann, who will share how PMA will actively promote taste and convenience messages related to the guidelines.
The webinar, which will be held from 11 a.m. to 12:30 p.m. EDT, will conclude with an interactive question-and-answer session that will address industry challenges in marketing the guidelines. Fees for this event are $199 for PMA members and $398 non-members. To register or to receive more details, log on to www.pma.com/Webinar/DietaryGuidelines.
The webinar will explore the marketing potential of the 2005 Dietary Guidelines for Americans released earlier this year by the U.S. Department of Agriculture. The updated dietary guidelines strongly emphasize that consumers increase their daily intake of fruits and vegetables.
PMA President Bryan Silbermann believes that with the release of the guidelines, together with the new MyPyramid system, fresh produce marketers have a wealth of federally recommended tools that will help to increase fruit and vegetable sales.
"The dietary guidelines present a tremendous opportunity for our industry to reach out to consumers and help them make more healthful decisions on the foods they eat each day, and it's up to us to get the word out and make these guidelines a reality in the American diet, Mr. Silbermann noted.
The PMA webinar enables retailers, foodservice operators, grower-shippers and distributors to hear directly from the experts about how to incorporate the guidelines into marketing programs. Speaking during the event will be Steve Christensen, deputy administrator for Special Nutrition Programs, Food & Nutrition Service-USDA; Elizabeth Pivonka, president of the Produce for Better Health Foundation, who will provide an overview of the foundation's plans for a new produce industry initiative; Mary Christ-Erwin of Porter-Novelli Public Relations, who will offer public relations solutions specific to fresh produce; and Mr. Silbermann, who will share how PMA will actively promote taste and convenience messages related to the guidelines.
The webinar, which will be held from 11 a.m. to 12:30 p.m. EDT, will conclude with an interactive question-and-answer session that will address industry challenges in marketing the guidelines. Fees for this event are $199 for PMA members and $398 non-members. To register or to receive more details, log on to www.pma.com/Webinar/DietaryGuidelines.
