Instacart names next CEO
Instacart names next CEO
Instacart has appointed Chris Rogers CEO, effective Aug. 15, at which time he’ll also join Instacart’s board of directors. Fidji Simo, Instacart’s current CEO, will remain chair of the board, helping to ensure a smooth transition.
Rogers is a seasoned leader with more than 20 years of experience spanning consumer goods, technology, retail and media. He joined Instacart in 2019 and currently serves as Instacart’s chief business officer, where he oversees all aspects of the company’s commercial operations with a focus on driving growth at the intersection of brands, retailers and technology.
“Over the last four years, we’ve transformed Instacart into a growing, profitable, leading technology platform that’s helping reshape the grocery industry. We’re building a generational company at the intersection of technology and food, and Chris is the right leader for our next chapter. He brings the kind of vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people’s lives — and I couldn’t be more excited to see how Chris scales the company’s impact from here,” said Simo.
“Instacart sits at the center of how people shop, eat, and care for their families — and that’s always been what inspires me most about our mission. Together with our partners, we’re transforming the future of grocery shopping, but more importantly, we’re helping people solve real, everyday needs,” said Rogers. “We have a world-class team, deep partnerships, leading technology and a bold vision for the future, and I’m honored to step in and lead Instacart’s next chapter.”
Rogers joined Instacart following nearly 11 years at Apple, where he served as the managing director for Apple Canada. In this role, he built and executed a Canada-specific strategy that drove world-leading iPhone adoption in the market. Prior to his role as managing director, Rogers led Apple’s Carrier Channel business and the consumer retail business in Canada. Rogers started his career at Procter & Gamble, where he led relationships with Canada’s largest national grocery retailers.
