Natural Grocers, one of the largest family-operated organic and natural grocery retailer, is celebrating the mothers and maternal figures who make life a little brighter with a monthlong celebration. The company will offer exclusive discounts, free gifts and festive surprises starting Mother's Day weekend, May 9–11, and continuing through the end of May.

With deals on natural body care, indulgent treats, giftable goods and more, shoppers can find meaningful ways to show appreciation—without breaking the bank. Customers will also enjoy giveaways and cheerful in-store touches during the holiday weekend.

"Moms give so much of themselves to the people and communities they care for," said Raquel Isely, vice president of marketing for Natural Grocers. "This celebration is one way we're helping our customers say thank you—with thoughtful gifts, delicious and easy recipes, healthy treats and meaningful moments."

Natural Grocers has honored moms since its beginning in 1955. Co-founder Margaret Isely—a wellness pioneer and a mother herself, helped build the company around the idea that everyone should have access to affordable nutrition and a healthy environment. Her legacy has continued for nearly 70 years through the company's Five Founding Principles, which empower communities with free nutrition education, premium-quality organic and natural products at its Always Affordable prices and world-class customer service from its good4u Crew.

With 169 stores in 21 states, Natural Grocers invites shoppers to stop by this May to celebrate the people who nourish and inspire others, whether by raising children, mentoring, caregiving or simply showing up with love.

May 9-May 30: Save on groceries, gifts and Count the Combs for a chance to win big!

• Enjoy discounts up to 43 percent off the Company's Always Affordable prices on customer favorites, great for seasonal celebrations like select Santa Cruz Organic Limeade and Lemonades (32 oz./$2.79), Frontera Foods Salsas (16 oz./$3.79) and Late July Boldly Flavored Tortilla Chips (7.8 oz./$3.59).
• Body Care & Beauty Bonanza: Stock up or find the perfect gift at up to 25 percent off during Natural Grocers' annual Body Care & Beauty Bonanza, including sales on products from the new luxury, plant-based Natural Grocers Brand Skincare Line, all Weleda Skin Food products (25 percent off), all My Chelle products (20 percent off) and select Zum Lotions (15 percent off). Additionally, the first 50 customers at each store on Friday, May 9, will receive a free beauty bag and a Natural Grocers Brand Bath Bomb.
• Win a $500 Natural Grocers Gift Card! Count all the mini-comb illustrations in the May edition of the Natural Grocers good4u Health Hotline Magazine (Vol. 94) and enter to win.

May 9-11: Shoppers can enjoy special Mother's Day Deals, with up to 32 percent off select items, making it easy to treat mom to something thoughtful without stretching the budget.

• All Maggie's Organics socks (30 percent off). 
• Pacha Soap Co. Signature Candles, Spring Scents (7 oz./$14.99).
• Zum Bar Soaps (3 oz./$4.29).
• Honey Mama's Cocoa Truffle Bars ($3.79 ea.).

Members of {N}power, Natural Grocers' free member rewards program, will have access to additional promotions throughout the month, including:

• May 9-11: {N}power members can enjoy a coffee pep in their steps, with a buy one, get one 50 percent off Natural Grocers Brand Organic Coffee Products (offer autoloaded to {N}power accounts).
• May 9-11: Clip coupon for 25 percent off select kitchen accessories. Look for the click-to-load coupon on May 9 through {N}power email or the Natural Grocers mobile app!
• May 9-11: {N}power members can enjoy a special offer of 25 percent off their entire body care and beauty purchase when they clip and save – or rather "click and save" on May 9, through their {N}power email or the Natural Grocers mobile app.
• May 9-30: {N}power members who spend over $50 on body care and beauty products will automatically be entered to win a beauty gift basket (valued at over $300) and a $100 Natural Grocers gift card.
• May 11: {N}power members will receive a FREE 3-ounce Theo Chocolate Bar. Limit 1 per {N}power account, while supplies last.
• May 1-31: In honor of Women's Health Month, {N}power members who buy any two KAL products will be automatically entered for a chance to win wellness gifts that fuel good feelings, including an Oura Ring (Gen 4), On Cloud Shoes or a $250 lululemon gift card.
• Through June 30: {N}power members can feed mom and the family in a hearty, affordable fashion, with a Natural Grocers good4u Meal Deal. Feed up to four for under $16 with a hearty, delicious Mother's Day Oatmeal Brunch. Gluten-free and vegan options available, under $18.
• Click here for all current {N}power Meal Deals from Natural Grocers.

*Not an {N}power member? Not a problem! Signing up is quick and easy. Visit: www.naturalgrocers.com/npower and sign up today.

Natural Grocers makes it easy to celebrate with love—and a great meal. Whether you're planning breakfast in bed, a sunny spring brunch or a cozy dinner, the Nutrition Education team has curated a fresh batch of recipes that are simple, nourishing and full of seasonal flavor.

• Mother's Day Recipes from Natural Grocers
• Subscribe to find more recipes and learn more about a natural approach to living with sale items, recipes, educational articles and more.

Finally, for those looking for one more gift idea for mom, (or themselves) Natural Grocers invites its customers to book a FREE, one-hour in-person, Nutritional Health Coaching session or FREE, 30-minute Personalized Shopping Experience and earn a $5 Natural Grocers coupon.