IFPA Retail Conference gives buyers, suppliers a chance to connect
IFPA Retail Conference gives buyers, suppliers a chance to connect
The International Fresh Produce Association's Retail Conference delivered a day of compelling insights, real-world strategy and hands-on collaboration — anchored by renowned retail expert and Retail Rules! author Kevin Coupe, who served as emcee. Alongside IFPA’s Joe Watson, Coupe helped set the tone with a deep dive into the state of retail, highlighting shifts in consumer behavior, supply chain dynamics and the broader implications for the fresh produce sector.
Timely discussions examined the early policy moves of the new administration and their ripple effects across the industry, while data from Circana provided a detailed look at post-2024 sales performance and emerging shopper trends. Attendees wrapped up the day with an interactive strategy session, applying key takeaways to real-world retail scenarios. The result was a fast-paced, thought-provoking experience designed to spark new thinking and actionable solutions for today’s retail produce landscape.
Despite challenging weather, attendees remained engaged and energized — participating in high-value buyer-supplier exchanges, networking opportunities and strategic discussions that reinforced collaboration as the foundation for success in the retail produce sector.
