Fresh Del Monte Produce's Rubyglow pineapple — the latest in its extensive lineup of pineapple innovations — was awarded Best Food Innovation by the prestigious World Food Innovation Awards 2025.

Hosted by FoodBev Media, the World Food Innovation Awards celebrate breakthrough achievements in food and beverage, recognizing products that exemplify innovation, sustainability and consumer appeal. Selected by a panel of industry experts, Fresh Del Monte’s Rubyglow pineapple was honored as this year’s standout winner.

A registered U.S. plant patent, the Rubyglow pineapple is the most exclusive pineapple Fresh Del Monte has ever brought to market. It’s a cross between a traditional pineapple and the deep red–skinned Morada variety, which is typically inedible. The result: a visually stunning fruit with a deep red outer shell and citrine-yellow flesh that offers a smooth, tropical flavor with low acidity. Retailing at $395, it represents the pinnacle of luxury in fresh produce.

“The exclusive Rubyglow pineapple underscores our global leadership in the pineapple category,” said Mohammad Abu-Ghazaleh, chairman and CEO of Fresh Del Monte. “We continuously strive to push the boundaries of agricultural innovation, and the Rubyglow pineapple is a shining example of that commitment. We’re incredibly proud of this achievement.”

Rubyglow pineapple joins a distinguished lineup of Fresh Del Monte pineapple innovations, including the vibrant Pinkglow pineapple, the ultra-sweet Honeyglow pineapple and the climate-smart Del Monte Zero pineapple — each developed to meet evolving consumer tastes while advancing sustainability and flavor. Together, these varieties showcase the company’s continued investment in high-value, premium fruit offerings.

The Rubyglow pineapple took more than 15 years of R&D to develop and requires nearly two years to grow. Grown using traditional crossbreeding methods, it demands precision at every stage of cultivation. A limited seed supply and lengthy growth cycle contribute to its rarity and premium status. Since its initial launch in China — where it sold out almost instantly — the fruit has expanded into North America and Europe. Today, global demand continues to outpace supply, with waitlists forming worldwide.