Bruce Hinchman joins forces with The Estes Ranch
Bruce Hinchman joins forces with The Estes Ranch
Industry veteran Bruce Hinchman, former sales manager at M&R Co., has partnered with The Estes Ranch and will focus on expanding the reach and visibility of the company’s premium cherries and hard squash across key markets.
With over three decades of experience in agricultural sales and produce marketing, Hinchman brings a wealth of knowledge, deep industry connections and a strong track record of success to the table. His role in the partnership will center on sales strategy, customer outreach and strengthening distribution channels for Estes Ranch’s seasonal and year-round offerings.
“This is a natural fit,” said Hinchman. “Estes Ranch produces exceptional fruit and vegetables with integrity and care. I’m proud to help bring our cherries and hard squash to a wider audience that values freshness and quality.”
Estes Ranch, located in California’s Central Valley, has built its reputation on sustainable farming practices and consistent excellence in both quality and uninterrupted supply for its trading partners. With Hinchman’s involvement, the ranch is poised to meet growing demand and expand into new retail and export channels.
The first offerings from this collaboration are already under way: Estes Ranch packed its first California cherries with an astonishingly early start date of April 16. This year’s cherry crop will be followed by a robust summer season for hard squash coupled with Chilean cherry program in the winter.
