Farmers markets are an important element of Florida’s produce scene. These markets can be found throughout the state, with each having its own characteristics and charm that reflects its local area. Community farmers markets have grown tremendously in recent years because of the increasing demand for locally grown, fresh, organic foods and the Florida Department of Agriculture and Consumer Services promotes these markets through its website and social media accounts.

For instance, the website offers a seasonal availability chart, advice on how to find fresh Florida fruits and vegetables, a farmers market locator and a list of questions to ask at farmers market, including if a farm grows all the produce it sells, where are they located and if their produce is organic.

The Florida Agritourism Association promotes local farms, ranches and vineyards that invite people to discover the bounty and the beauty that can be found at Florida’s farmers, nurseries, ranches, markets, crop mazes, orchards and wildlife and birding areas.

The Department of Agriculture and Consumer Services also supports Florida growers through the WIC Farmers Market Nutrition Program, which this year began April 1 and offers benefits and coupons that people in the WIC program can use to buy locally grown produce at participating farmers markets and roadside stands, starting in April and continuing through October. Farmers undergo training in order to qualify for the program, which is designed to encourage the purchasing of local produce, promote local growers and make Floridians healthier.

Another key organization is the Florida Fruit & Vegetable Association, the state’s leading full-service specialty crop organization. This entity is dedicated to the mission of enhancing the business and competitive environment for producing and marketing fruits, vegetables and other crops in the Sunshine State. Its team includes experts on crop protection, labor, water management, government relations, marketing and communication, who assist members in two categories: producers and trade associate members.

Florida’s farmers also play an essential role in helping to feed the millions of Florida residents who struggle to afford nutritious food on a regular basis through Feeding Florida, a network of food banks that focuses on ending hunger and addressing its root courses.

Through the Farmers Feeding Florida program, farmers and other food suppliers bring excess and imperfect (though still tasty and nutritious) produce to people in need. The program is a proven success as it has helped farmers and growers to increase their donations significantly.

Florida is a big state, but its growers and other produce professionals are forming a close community that succeeds in promoting their industry and helping their fellow Floridians.