Target launches its own floral brand
Target launches its own floral brand
Target is expanding its floral offerings with the launch of Good Little Garden, the retailer's first standalone floral owned brand. Whether shopping for special occasions like Mother's Day or to simply brighten their own day, consumers now have more fresh flowers and potted plants to choose from.
Good Little Garden includes more than 60 options across seasonal and everyday assortments of fresh, colorful blooms and plants, including:
- Bouquets of fresh-cut roses, tulips, carnations and mixed flowers, starting at $6
- Potted plants and florals, including succulents and orchids, starting at $15
- Special-occasion plants and flowers for Mother's Day, Father's Day, graduations and beyond, starting at $10
- Seasonal items to celebrate everything from springtime moments to holiday gatherings
"Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden," said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty. "When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion."
In 2020, Target introduced seasonal florals as part of its party supply owned brand Spritz. Since then, floral sales at Target have tripled, with consumers sharing a desire for more flower and plant options from Target year-round. Now with Good Little Garden, the retailer is branching out to provide flowers and plants for everyday shopping and celebrations. The retailer said the introduction of Good Little Garden positions it as a convenient floral destination and consumers' go-to for newness and innovation — while delivering every day on their varied needs within the floral category.
