IFPA spreads joy of fresh at Easter Egg Roll with carrots and floral bouquets
IFPA spreads joy of fresh at Easter Egg Roll with carrots and floral bouquets
The International Fresh Produce Association brought the joy of fresh to the annual White House Easter Egg Roll and celebrated this cherished American tradition with thousands of fresh carrots and vibrant spring flowers.
A beloved event since 1878, the Easter Egg Roll is hosted on the White House South Lawn. This year, more than 40,000 children and their families are expected to attend the day filled with fun, creativity and springtime celebration.
“IFPA is pleased to share the joy of fresh produce and florals at this iconic event,” said IFPA CEO Cathy Burns. “The Easter Egg Roll is a wonderful opportunity to introduce families to fresh, healthy snacks and beautiful florals that reflect the vibrancy of the season. Featuring fresh produce at our nation’s capital underscores its vital role in healthy living — an essential part of our mission to remove barriers to nutritious food for all.”
As part of the festivities, IFPA and its members offered interactive, hands-on experiences for families, including planting carrot seeds, designing custom bouquets at the IFPA “Bloom Bar,” and enjoying nutritious snack-sized bags of baby carrots.
Carrots were donated by Grimmway Produce Group, and floral blooms were donated by Sunshine Bouquet, Passion Growers, gems, The Elite Flower, The Queen's Bouquet Network, Continental Floral Greens, Dos Gringos A Flower Company, Mellano & Co. and Sun Vista Farms, and floral sleeves were donated by Decowraps. Supply chain and logistics expertise was provided by Armellini Logistics and Keany Produce & Gourmet.
