Food Lion wraps successful bagged orange campaign
Food Lion wraps successful bagged orange campaign
Food Lion’s seventh annual Orange Bag campaign, in collaboration with Food Lion customers, provided the equivalent of more than 14.8 million meals to address food insecurity and nourish neighbors who are experiencing hunger. The campaign benefits Feeding America and local partner food banks throughout Food Lion’s 10-state operating area.
Through this customer-led initiative, neighbors help address food insecurity and nourish people experiencing hunger by supporting access to nutritious food.
Since 2019, this annual campaign has collectively supported 33 food bank locations across Food Lion’s 10-state footprint. A total of 25 million meals have been provided through the sale of specially marked orange bags and cash donations. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves.
“Ending hunger is a mission that requires strong collaboration, which is why we’re grateful for partners like Food Lion who are helping us ensure everyone has access to the food and resources they need to thrive,” said Casey Marsh, chief development officer, Feeding America.
“Thanks to the support of our customers, we are once again proud to share the impact the orange bag campaign is making to nourish our communities,” said Kevin Durkee, manager, Food Lion Feeds, Food Lion. “We are committed to doing our part because everyone deserves access to nutritious food. This annual campaign makes it easy for customers to help provide nutritious meals to their neighbors in need through our collaborating partner food banks.”
Food Lion customers had the opportunity to support this campaign through the purchase of specially marked Food Lion Feeds orange bags and cash donations at the register Feb. 26–March 18. Customers also had the option to use digital keypads at checkout to donate a specific dollar amount or round up their purchases to support the cause.
