Red Sun names Paul J. Mastronardi as new business development manager
Red Sun names Paul J. Mastronardi as new business development manager
Red Sun Farms has added Paul J. Mastronardi as its business development manager. With a background in the greenhouse industry, Mastronardi brings experience in sales, strategic growth and customer relationship management, further strengthening the company's commitment to delivering premium greenhouse-grown produce.
Mastronardi brings a wealth of experience in the greenhouse sector as a third-generation grower and distributor in the North American market. A graduate of Wayne State University, he has been recognized for his industry contributions.
With a deep understanding of greenhouse operations, supply chain management and market development, Mastronardi has worked closely with retailers and foodservice partners to drive category growth and innovation. His expertise will be instrumental in expanding Red Sun Farms’ presence and strengthening partnerships across North America.
"We are excited to welcome Paul J to the Red Sun Farms family," said Carlos Visconti, CEO of Red Sun Farms. "His deep understanding of the greenhouse industry, combined with a strong customer-focused approach, aligns perfectly with our mission to provide high-quality, flavor produce year-round."
In this role, Mastronardi will focus on strengthening relationships with existing customers, identifying new business opportunities and ensuring Red Sun Farms continues to adapt to evolving market demands. His strategic vision and passion for innovation will support the company’s ongoing expansion and leadership in the industry.
"I’m thrilled to be joining Red Sun Farms and working with a team that shares my passion for fresh, high-quality produce," said Mastronardi. "I look forward to building meaningful relationships and driving new opportunities that support the company’s long-term growth."