Food Lion kicks off bagged orange campaign
Food Lion kicks off bagged orange campaign
Food Lion launched its annual three-week Food Lion Feeds Orange Bag campaign in stores and online, inviting customers to directly support efforts of addressing food insecurity in their local communities. Food Lion Feeds will provide a minimum of 2 million meals to neighbors experiencing hunger through this yearly initiative.
Since the campaign began in 2019, customers have helped provide more than 25.8 million meals through the sale of specially marked orange bags and cash donations. The campaign runs through March 18 and benefits Feeding America and local partner food banks throughout Food Lion’s 10-state operating area. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves.
Supporting the effort is easy: customers can purchase specially marked orange bags or contribute cash donations in-store or online via Food Lion To Go. Customers can also use the digital keypads at checkout to donate a specific dollar amount or round up their purchases to support the campaign.
Food Lion Feeds will provide five meals for the sale of every bag to Feeding America and its partner food banks, up to 2 million meals. The total donation to each local food bank will be based on the number of eligible bagged oranges sold in each food bank’s service area. Additionally, 100 percent of all cash donations will directly support Feeding America and its partner food banks.
“Our neighbors deserve access to nutritious foods,” said Kevin Durkee, manager of Food Lion Feeds, Food Lion. “When customers purchase a bag of oranges, they help nourish individuals and families in their community who are experiencing hunger. This campaign is always impactful for local communities because it gets food directly into the hands of those facing food insecurity. We’re grateful to have so many customers who support and join our efforts to provide local families with nutritious meals.”
