Endless Summer Hydrangeas glam up the Grammy Awards red carpet
Endless Summer Hydrangeas glam up the Grammy Awards red carpet
Endless Summer Hydrangeas added big, beautiful color at the 67th Grammy Awards red carpet on Feb. 2. Pop Star, Summer Crush and BloomStruck Reblooming Hydrangea were used by designer Tu Bloom, the official botanical artist of the Grammys, to anchor large planter boxes along the red carpet, topped by stunning floral arrangements created by Bloom and his team.
“I love using Endless Summer hydrangeas because they are a long-lasting garden variety that have consistently performed over the years for me as a gardener,” said Bloom. “Taking a garden shrub and bringing it to the red carpet requires colors that will pop and textures that will complement the floral designs on the elevated pedestals. When an arrangement is being photographed like on the Grammys red carpet, having the lacecap bloom of Pop Star adds a fun texture next to the big, pillowy blooms of BloomStruck and Summer Crush hydrangea.”
The hydrangeas were grown at brand owner Bailey Nurseries’ Oregon facility, forced into flower over the winter months and shipped to Los Angeles the week of the Grammys. Ryan McEnaney, the brand spokesperson and Bailey’s marketing & communications manager, joined Bloom and his team to collaborate on the installation.
“It was an honor for Tu to select Endless Summer as his shrub partner,” said McEnaney. “Showcasing these hydrangeas on the red carpet allows us to reinforce the brand with an international audience, capturing attention on social media and with national consumer publications, and talking about Endless Summer as home gardeners begin to plan their spring shopping list. Showing up in unexpected places like the Grammys helps us keep the brand relevant and exciting for our core customer base and introduces us to new and future shoppers.”
Endless Summer hydrangeas will also be appearing at the Northwest Flower & Garden Festival, Minneapolis Home + Garden Show, and the PHS Philadelphia Flower Show this spring. If you’re interested in partnering with Endless Summer or any Bailey brand for upcoming events, please contact Ryan McEnaney at [email protected].
