Nasoya campaign inspires exploring plant-based proteins
Nasoya campaign inspires exploring plant-based proteins
Protein is essential, yet women often struggle to get enough quality protein. One obstacle that's easy to overcome is misinformation. To help, Nasoya by Pulmuone launched its Power of 9 campaign that's equal parts education and inspiration.
Central to education is the emphasis on "9" — referring to the nine essential amino acids that make up any complete protein. In addition to supporting lean muscle mass and muscle function, protein supports immune and metabolic functions, and also aids satiety and healthy blood sugar responses. All animal proteins are complete proteins, but there are also plant-based foods that are complete. Tofu, one of the cleanest sources of plant-based protein, features all nine essential amino acids and is a perfect, complete protein that can support women's protein needs at every stage of life.
"Tofu is an accessible, high-quality protein source that is often underestimated," said Ellen Kim, director of marketing communications and consumer insights at Pulmuone, parent company of Nasoya. "We think any diet a woman chooses is great — whether she wants to be exclusively plant-based, flexitarian or omnivore, but she deserves the power of choice and that can only come when she is fully informed. This campaign is about giving people the information they need to make the best choices for themselves."
Nasoya has teamed up with Board Certified Sports Dietitian Kelly Jones as the campaign's nutrition advisor. Working with athletes of all levels, Jones helps women stay at the top of their game through proper nutrition and counters the narrative that protein can't come from plants.
To add inspiration, the brand is also celebrating stories of powerful women that are proving you can be at peak physical performance while adhering to a plant-based diet. Today, there are examples everywhere of women breaking barriers in sport, and many of them are plant-based, including Aaliyah Edwards, plant-based since age seven, who just completed her rookie year in the WNBA with the Washington Mystics.
Nasoya's Power of 9 website serves as a resource for all things tofu, providing women with the tools they need to make informed choices about how they're fueling their bodies.
