Pump up potato sales during Potato Lover's Month
Pump up potato sales during Potato Lover's Month
The Idaho Potato Retail Display Contest, one of the industry's more anticipated retail promotions of the year, is back. With more than $150,000 in cash and prizes up for grabs and a free DVD/MP3 player to all qualified entrants, everyone's a winner guaranteed.
Now in its 18th year, this contest continues to attract huge support from retailers from across the country. Last year, close to 1,900 entries were received.
This year for the first time, Mrs. Dash Seasoning Blends and Molly McButter are joining the Idaho Potato Commission to help pump up sales in the produce department. These healthy potato-topping favorites are a perfect partner for America's most famous spud.
"Participating in this contest is a proven way to help boost sales in February, usually one of the slowest months of the year for potato sales," said Seth Pemsler, vice president of retail and international for the IPC. "Most of the displays are creative and engaging, and consumers can't help but buy a few Idaho otatoes and toppings for them."
Prize money will be awarded to the top five finishers in three different store categories (with matching category manager prizes):
* 1st Place winners receive $1,500 each.
* 2nd Place winners receive $1,000 each.
* 3rd Place winners receive $750 each.
* 4th Place winners receive $500 each.
* 5th Place winners receive $250 each.
Plus, $100 will be awarded to each of 100 Honorable Mention winners from the remaining entries.
In total, 115 display contest cash prizes will be awarded, totaling over $22,000.
Category managers: If your store wins a top prize (1st-5th place prizes) the prize will be matched, so you win, too.
The IPC and contest partners Mrs. Dash Seasoning Blends and Molly McButter are hoping this year's contest will draw even more entries than last year's. A new point-of-sale display kit will help fuel retailers' creativity to make a sales-driving product display. The kit is available at www.idahopotato.com/retail, www.mrsdash.com and www.mollymcbutter.com and includes:
* Four two-sided Potato Lover's Month display pieces.
* Two inflatable Mylar Spuddy Buddies.
* A two-sided sign featuring appetizing photos to decorate your displays.
Clip art is available on the Idaho Potato Commission web site to help create custom display signs, and high-resolution photos of last year's display contest winners and photos of the winning advertising spreads are available for viewing on-line at www.idahopotato.com/retail.
(For more about Idaho potatoes, see the special Dec. 15 issue of The Produce News.)
Now in its 18th year, this contest continues to attract huge support from retailers from across the country. Last year, close to 1,900 entries were received.
This year for the first time, Mrs. Dash Seasoning Blends and Molly McButter are joining the Idaho Potato Commission to help pump up sales in the produce department. These healthy potato-topping favorites are a perfect partner for America's most famous spud.
"Participating in this contest is a proven way to help boost sales in February, usually one of the slowest months of the year for potato sales," said Seth Pemsler, vice president of retail and international for the IPC. "Most of the displays are creative and engaging, and consumers can't help but buy a few Idaho otatoes and toppings for them."
Prize money will be awarded to the top five finishers in three different store categories (with matching category manager prizes):
* 1st Place winners receive $1,500 each.
* 2nd Place winners receive $1,000 each.
* 3rd Place winners receive $750 each.
* 4th Place winners receive $500 each.
* 5th Place winners receive $250 each.
Plus, $100 will be awarded to each of 100 Honorable Mention winners from the remaining entries.
In total, 115 display contest cash prizes will be awarded, totaling over $22,000.
Category managers: If your store wins a top prize (1st-5th place prizes) the prize will be matched, so you win, too.
The IPC and contest partners Mrs. Dash Seasoning Blends and Molly McButter are hoping this year's contest will draw even more entries than last year's. A new point-of-sale display kit will help fuel retailers' creativity to make a sales-driving product display. The kit is available at www.idahopotato.com/retail, www.mrsdash.com and www.mollymcbutter.com and includes:
* Four two-sided Potato Lover's Month display pieces.
* Two inflatable Mylar Spuddy Buddies.
* A two-sided sign featuring appetizing photos to decorate your displays.
Clip art is available on the Idaho Potato Commission web site to help create custom display signs, and high-resolution photos of last year's display contest winners and photos of the winning advertising spreads are available for viewing on-line at www.idahopotato.com/retail.
(For more about Idaho potatoes, see the special Dec. 15 issue of The Produce News.)
