Ocean Mist Farms brings California artichokes to Minnesota shoppers
Ocean Mist Farms brings California artichokes to Minnesota shoppers
Shoppers at the new Kowalski's Market in Eagan, MN, got a fresh taste of California in late November when Castroville, CA-based Ocean Mist Farms served artichokes as part of the store's grand opening.
Ocean Mist Farms served 1,800 servings of grilled, fresh, long-stem artichokes with artichoke hummus on Thursday and Friday, Nov. 20-21. The Ocean Mist Farms demo team showed shoppers how to use a potato peeler to remove the outside strands of a long-stem artichoke to prepare it for cooking.
Once the artichoke was cooked, the demo team used a food processor to make artichoke hummus with garbanzo beans.
"Having Ocean Mist at Kowalski's brought the entire produce department to life and taught shoppers how to be passionate about artichokes," Terri Bennis, vice president of fresh food operations for Kowalski's Markets, said in a press release.
One shopper, Marielle DuBois from Green Bay, WI, said she "would never have tried a fresh artichoke if Ocean Mist Farms had not been demonstrating how to prepare and cook them in the produce department." She added, "I am back to buy more artichokes today."
Kowalski's Markets is an independent nine-unit chain of upscale grocery stores in Minnesota.
Joe Feldman, vice president of sales and marketing for Ocean Mist Farms, said that education is an important part of the company's marketing program. "Research shows that shoppers are interested in learning more about how to use artichokes and why they should eat artichokes," he said in the release. "We appreciate the opportunity to work with our retail partners, like Kowalski's Markets, to educate shoppers."
Ocean Mist Farms served 1,800 servings of grilled, fresh, long-stem artichokes with artichoke hummus on Thursday and Friday, Nov. 20-21. The Ocean Mist Farms demo team showed shoppers how to use a potato peeler to remove the outside strands of a long-stem artichoke to prepare it for cooking.
Once the artichoke was cooked, the demo team used a food processor to make artichoke hummus with garbanzo beans.
"Having Ocean Mist at Kowalski's brought the entire produce department to life and taught shoppers how to be passionate about artichokes," Terri Bennis, vice president of fresh food operations for Kowalski's Markets, said in a press release.
One shopper, Marielle DuBois from Green Bay, WI, said she "would never have tried a fresh artichoke if Ocean Mist Farms had not been demonstrating how to prepare and cook them in the produce department." She added, "I am back to buy more artichokes today."
Kowalski's Markets is an independent nine-unit chain of upscale grocery stores in Minnesota.
Joe Feldman, vice president of sales and marketing for Ocean Mist Farms, said that education is an important part of the company's marketing program. "Research shows that shoppers are interested in learning more about how to use artichokes and why they should eat artichokes," he said in the release. "We appreciate the opportunity to work with our retail partners, like Kowalski's Markets, to educate shoppers."
