Ocean Mist Farms to feature new PLU sticker and five-star menu at PMA
Ocean Mist Farms to feature new PLU sticker and five-star menu at PMA
CASTROVILLE, CA -- Ocean Mist Farms is keeping it fresh at the Produce Marketing Association's Fresh Summit in Orlando, FL.
In addition to its acclaimed artichoke recipes and display of more than 30 fresh premium vegetable commodities, the company will showcase a newly developed PLU sticker -- the first of its kind for bulk artichokes -- at booth No. 2821 during the trade show this month.
Ocean Mist Farms created the PLU sticker to proactively comply with the country-of-origin labeling laws that go into effect this year. The stickers will be available on two sizes of artichokes with the current PLU codes 4262 and 4084.
The individual stickers will be applied in the field as each artichoke is hand- packed during harvest.
The stickers provide two advantages for the artichoke category: it complies with country-of-origin requirements, and the size-specific PLU number allows stores to feature a two-sized artichoke program while capturing sales of bulk product accurately at checkout.
Also at PMA, Ocean Mist will continue to please conference-goers with a menu of fresh new recipes using Ocean Mist vegetables prepared by Chef Tony Baker of Montrio Bistro in Monterey, CA.
Ocean Mist plans to uphold its reputation for providing the best food at PMA, dishing up 2,000 to 3,000 servings on the first day of the expo alone.
Topping the Ocean Mist menu for the expo's opening day will be beer- braised beef short ribs served over a fennel puree along with a baby artichoke risotto with apple wood smoked bacon and roasted garlic. Booth visitors on Saturday will be treated to seared Angus skirt steak with artichoke hearts, black beans and cilantro, as well as artichoke bisque with lemon verbena cream.
On Sunday, Ocean Mist booth visitors will be treated to assorted artichoke pizzas made to order. The pizzas will use only fresh ingredients and a hand- made crust.
"PMA is the biggest expo in fresh. It's the perfect opportunity to unveil our new PLU sticker and remind attendees about the full line of vegetables Ocean Mist Farms has to offer," Kori Tuggle, marketing manager for Ocean Mist Farms, said in a press release.
In addition to its acclaimed artichoke recipes and display of more than 30 fresh premium vegetable commodities, the company will showcase a newly developed PLU sticker -- the first of its kind for bulk artichokes -- at booth No. 2821 during the trade show this month.
Ocean Mist Farms created the PLU sticker to proactively comply with the country-of-origin labeling laws that go into effect this year. The stickers will be available on two sizes of artichokes with the current PLU codes 4262 and 4084.
The individual stickers will be applied in the field as each artichoke is hand- packed during harvest.
The stickers provide two advantages for the artichoke category: it complies with country-of-origin requirements, and the size-specific PLU number allows stores to feature a two-sized artichoke program while capturing sales of bulk product accurately at checkout.
Also at PMA, Ocean Mist will continue to please conference-goers with a menu of fresh new recipes using Ocean Mist vegetables prepared by Chef Tony Baker of Montrio Bistro in Monterey, CA.
Ocean Mist plans to uphold its reputation for providing the best food at PMA, dishing up 2,000 to 3,000 servings on the first day of the expo alone.
Topping the Ocean Mist menu for the expo's opening day will be beer- braised beef short ribs served over a fennel puree along with a baby artichoke risotto with apple wood smoked bacon and roasted garlic. Booth visitors on Saturday will be treated to seared Angus skirt steak with artichoke hearts, black beans and cilantro, as well as artichoke bisque with lemon verbena cream.
On Sunday, Ocean Mist booth visitors will be treated to assorted artichoke pizzas made to order. The pizzas will use only fresh ingredients and a hand- made crust.
"PMA is the biggest expo in fresh. It's the perfect opportunity to unveil our new PLU sticker and remind attendees about the full line of vegetables Ocean Mist Farms has to offer," Kori Tuggle, marketing manager for Ocean Mist Farms, said in a press release.
