Bruce Grim named executive director of the WSHA
Bruce Grim named executive director of the WSHA
Bruce Grim, a longtime grower, tree fruit industry leader and lawyer, has been named executive director of the Wenatchee-based Washington State Horticulture Association.
According to WSHA President Mark Holtzinger, Mr. Grim's ability to deliver value in all his previous service to the industry qualifies him well to lead the association, which has represented the tree fruit industry for 104 years. The association serves to advance the industry through both education and legislative-regulatory representation in Olympia, WA.
In addition to his new role, Mr. Grim will continue to serve as manager of the Marketing Associations, which represents the Washington Apple Growers Marketing Association, the Washington Pear Marketing Association, the Mid- Columbia Pear Marketing Association and the Northwest Cherry Marketing Association.
"We are thrilled to have Bruce advance WSHA's position in the industry," Mr. Holtzinger said in a press release. "Being relevant to our membership is critical. As a voluntary, dues-based organization, WSHA must continue to provide value to the tree fruit community. By streamlining both organizations, we are reducing costs and leveraging the skill set of a proven leader."
Mr. Grim has been active in the tree fruit industry for more than 25 years. In addition to managing his family's orchards, he served on WSHA's board of directors from 1987 to 1993 and was a commissioner of the Washington Apple Commission from 1992 to 2001. Since then, he has held various roles with the U.S. Apple Association.
According to WSHA President Mark Holtzinger, Mr. Grim's ability to deliver value in all his previous service to the industry qualifies him well to lead the association, which has represented the tree fruit industry for 104 years. The association serves to advance the industry through both education and legislative-regulatory representation in Olympia, WA.
In addition to his new role, Mr. Grim will continue to serve as manager of the Marketing Associations, which represents the Washington Apple Growers Marketing Association, the Washington Pear Marketing Association, the Mid- Columbia Pear Marketing Association and the Northwest Cherry Marketing Association.
"We are thrilled to have Bruce advance WSHA's position in the industry," Mr. Holtzinger said in a press release. "Being relevant to our membership is critical. As a voluntary, dues-based organization, WSHA must continue to provide value to the tree fruit community. By streamlining both organizations, we are reducing costs and leveraging the skill set of a proven leader."
Mr. Grim has been active in the tree fruit industry for more than 25 years. In addition to managing his family's orchards, he served on WSHA's board of directors from 1987 to 1993 and was a commissioner of the Washington Apple Commission from 1992 to 2001. Since then, he has held various roles with the U.S. Apple Association.
