New VP at CTFA
New VP at CTFA
The California Tree Fruit Agreement, the marketing orders that represent California's more than 1,100 fresh peach, plum and nectarine growers, has hired Jeff Smutny as its new vice president of marketing.
Mr. Smutny will join the CTFA team Aug. 19. In his new position, he will lead the marketing team in the strategic development and execution of marketing programs designed to expand the opportunities for the grower-members' success.
"Jeff's wealth of knowledge in marketing and advertising in diverse industries will be an asset to our programs and long-term strategic direction," Sheri Mierau, CTFA president, said in a press release. "We are looking forward to the vision and leadership Jeff will bring to our industry."
A graduate of Fresno State University, Mr. Smutny has over 22 years of experience in marketing, advertising and communications. He has applied his management skills in a diverse array of industries.
Mr. Smutny will join the CTFA team Aug. 19. In his new position, he will lead the marketing team in the strategic development and execution of marketing programs designed to expand the opportunities for the grower-members' success.
"Jeff's wealth of knowledge in marketing and advertising in diverse industries will be an asset to our programs and long-term strategic direction," Sheri Mierau, CTFA president, said in a press release. "We are looking forward to the vision and leadership Jeff will bring to our industry."
A graduate of Fresno State University, Mr. Smutny has over 22 years of experience in marketing, advertising and communications. He has applied his management skills in a diverse array of industries.