Del Monte Fresh buyer wins Harley-Davidson 'Spudster'
Del Monte Fresh buyer wins Harley-Davidson 'Spudster'
Brenda Mowrey, a produce buyer for Del Monte Fresh in Kansas City, MO, has one more reason to love Wisconsin potatoes.
Ms. Mowrey won a new Harley-Davidson Sportster 883c -- the grand prize of an annual sweepstakes promotion sponsored by the Wisconsin Potato & Vegetable Growers Association.
The yearlong direct-mail campaign was designed specifically to reach potato buyers across the United States. The sweepstakes , which featured monthly mailings and prize drawings, concluded in early June with the drawing for the uniquely painted "Spudster" Harley-Davidson motorcycle, featuring a custom airbrushed Wisconsin farm scene on the fuel tank.
Rachel Leach, marketing director for Russet Potato Exchange of Bancroft, WI, the potato supplier for Del Monte Fresh, notified Ms. Mowrey June 18 that she won the "Spudster."
"I am very excited. I've never won anything in my life," Ms. Mowrey said in a press release. "I love everything about it, from the custom paint job to the bike itself. It is certainly a thrill of a lifetime."
A fan of motorcycling as a passenger with her husband, Ms. Mowrey added, "You can bet you'll find me cruising the highway on this bike."
"Russet Potato Exchange is very excited that one of our long-standing customers, Del Monte Fresh and their buyer Brenda Mowrey, won the WPVGA Harley 'Spudster,' " Ms. Leach said in the press release. "We know that Del Monte Fresh truly appreciates that Wisconsin offers a very diverse array of potato category options to all channels within the industry. Brenda is already a huge Harley fan, so she will definitely show off her Wisconsin potato pride every time she rides the bike."
Ms. Mowrey won a new Harley-Davidson Sportster 883c -- the grand prize of an annual sweepstakes promotion sponsored by the Wisconsin Potato & Vegetable Growers Association.
The yearlong direct-mail campaign was designed specifically to reach potato buyers across the United States. The sweepstakes , which featured monthly mailings and prize drawings, concluded in early June with the drawing for the uniquely painted "Spudster" Harley-Davidson motorcycle, featuring a custom airbrushed Wisconsin farm scene on the fuel tank.
Rachel Leach, marketing director for Russet Potato Exchange of Bancroft, WI, the potato supplier for Del Monte Fresh, notified Ms. Mowrey June 18 that she won the "Spudster."
"I am very excited. I've never won anything in my life," Ms. Mowrey said in a press release. "I love everything about it, from the custom paint job to the bike itself. It is certainly a thrill of a lifetime."
A fan of motorcycling as a passenger with her husband, Ms. Mowrey added, "You can bet you'll find me cruising the highway on this bike."
"Russet Potato Exchange is very excited that one of our long-standing customers, Del Monte Fresh and their buyer Brenda Mowrey, won the WPVGA Harley 'Spudster,' " Ms. Leach said in the press release. "We know that Del Monte Fresh truly appreciates that Wisconsin offers a very diverse array of potato category options to all channels within the industry. Brenda is already a huge Harley fan, so she will definitely show off her Wisconsin potato pride every time she rides the bike."
