California Giant Berry Farms teams with Giant Foods and Sesame Street
California Giant Berry Farms teams with Giant Foods and Sesame Street
Spectators who stopped by the Giant Foods booth at the 2008 American Eagle Outfitters Tour of Pennsylvania June 25 saw the walk-around Cookie Monster and had an opportunity to enter a raffle offering prizes that promoted healthy lifestyles to children.
California Giant, a partner in Sesame Street's Healthy Habits for Life program, has teamed up with Giant Foods in Carlisle, PA, and at its booth, the firm encouraged children to make healthy choices through activities, handouts and an appearance by walk-around Cookie Monster.
California Giant Berry Farms also supported health and fitness messaging by distributing fresh strawberries carrying the Sesame Street Healthy Habits for Life messaging.
Giant Foods' booth at the fitness festival in Carlisle supported Highmark Healthy High 5, an organization focused on promoting lifelong healthy behavior in children and adolescents. Presented by Highmark Healthy High 5, the 2008 American Eagle Outfitters Tour of Pennsylvania was a six-day, 450-mile stage race across Pennsylvania from Philadelphia to Pittsburgh. The race was a signature sporting event for Pittsburgh 250, a commission established to celebrate Pittsburgh's 250th anniversary in 2008, and is one of the world's foremost cycling races for elite international cyclists under age 25.
California Giant Berry Farms is one of only 20 teams invited internationally to compete in the world-class event.
Specifically, Max Jenkins, the 2007 Under 23 national champion, raced for California Giant Berry Farms in the tour. "As the U23 National Road champion, I am excited to represent my team at one of the premiere stage races for developing riders," he said in a press release. "I have had many good experiences racing in Pennsylvania, and I think this tour will showcase much of this area's beauty and charm."
"Cycling is a great way to communicate to consumers of every age how to be healthy and fit every day," Cindy Jewell, director of marketing for California Giant Berry Farms, said in the press release. "Riding a bike is a learned activity from an early age and something we can all do as part of maintaining a healthy lifestyle. Whether we choose to compete in a race or take a leisurely ride through the park or along the beach, we can all participate in cycling. We are also very proud to support our customer, Giant Foods, at this festival as one of the stages ends right here in their own backyard."
"We applaud our partner California Giant and the local organizations behind this race for encouraging good eating habits and exercise for young children and their families," Maura Regan, vice president and general manager of global licensing for Sesame Workshop, the non-profit organization behind Sesame Street, said in the release. "Anything that we can do to raise awareness about important health issues, we are proud to stand or, in this instance, cycle behind."
Sesame Street provided some key educational materials for young children visiting the Giant Foods-California Giant booth at the festival. In addition to meeting walk-around Cookie Monster, visitors also entered a raffle with prizes that included two Sesame Street bikes (courtesy of Kent International bicycles), two sets of Sesame Street cycling accessories (courtesy of Bell Sports) and 30 Healthy Eating with Cookie Monster giant coloring books.
All spectators visiting the booth received fact sheets detailing how to incorporate healthy habits into their daily life, as well as strawberry recipes.
California Giant, a partner in Sesame Street's Healthy Habits for Life program, has teamed up with Giant Foods in Carlisle, PA, and at its booth, the firm encouraged children to make healthy choices through activities, handouts and an appearance by walk-around Cookie Monster.
California Giant Berry Farms also supported health and fitness messaging by distributing fresh strawberries carrying the Sesame Street Healthy Habits for Life messaging.
Giant Foods' booth at the fitness festival in Carlisle supported Highmark Healthy High 5, an organization focused on promoting lifelong healthy behavior in children and adolescents. Presented by Highmark Healthy High 5, the 2008 American Eagle Outfitters Tour of Pennsylvania was a six-day, 450-mile stage race across Pennsylvania from Philadelphia to Pittsburgh. The race was a signature sporting event for Pittsburgh 250, a commission established to celebrate Pittsburgh's 250th anniversary in 2008, and is one of the world's foremost cycling races for elite international cyclists under age 25.
California Giant Berry Farms is one of only 20 teams invited internationally to compete in the world-class event.
Specifically, Max Jenkins, the 2007 Under 23 national champion, raced for California Giant Berry Farms in the tour. "As the U23 National Road champion, I am excited to represent my team at one of the premiere stage races for developing riders," he said in a press release. "I have had many good experiences racing in Pennsylvania, and I think this tour will showcase much of this area's beauty and charm."
"Cycling is a great way to communicate to consumers of every age how to be healthy and fit every day," Cindy Jewell, director of marketing for California Giant Berry Farms, said in the press release. "Riding a bike is a learned activity from an early age and something we can all do as part of maintaining a healthy lifestyle. Whether we choose to compete in a race or take a leisurely ride through the park or along the beach, we can all participate in cycling. We are also very proud to support our customer, Giant Foods, at this festival as one of the stages ends right here in their own backyard."
"We applaud our partner California Giant and the local organizations behind this race for encouraging good eating habits and exercise for young children and their families," Maura Regan, vice president and general manager of global licensing for Sesame Workshop, the non-profit organization behind Sesame Street, said in the release. "Anything that we can do to raise awareness about important health issues, we are proud to stand or, in this instance, cycle behind."
Sesame Street provided some key educational materials for young children visiting the Giant Foods-California Giant booth at the festival. In addition to meeting walk-around Cookie Monster, visitors also entered a raffle with prizes that included two Sesame Street bikes (courtesy of Kent International bicycles), two sets of Sesame Street cycling accessories (courtesy of Bell Sports) and 30 Healthy Eating with Cookie Monster giant coloring books.
All spectators visiting the booth received fact sheets detailing how to incorporate healthy habits into their daily life, as well as strawberry recipes.
