Ready Pac has tickets to the movies
Ready Pac has tickets to the movies
More than 1 million packages of Irwindale, CA-based Ready Pac Produce Inc.'s European-style salads will move through supermarket shelves this month as Ready Pac's Your Ticket to the Movies promotion entices consumers to eat their greens.
The free movie ticket promotion rewards purchases of any three Ready Pac European-style salads made from April through the end of July.
A unique item designed to entice consumers to cash in on this limited opportunity is a bright purple banner prominently applied on Ready Pac's European-style salad packaging. Sealed at the top and bottom of the salad bag, these banners are a compliment to Ready Pac's continued focus on innovation. Research shows that movie-going is the most common out-of-home activity in the United States, and, as a result, Hollywood Movie Money promotions on products deliver a 1.5 to four times increases in product sales.
"Ready Pac's Your Ticket to the Movies promotion is an excellent opportunity to reward shoppers with a customized offer they are sure to take advantage of and enjoy," said Steve Dickstein, vice president of marketing for Ready Pac. "This is also the perfect opportunity for retailers to maximize sales and drive category purchase cycles by encouraging a higher purchase rate and frequency."
To take advantage of Ready Pac's Your Ticket to the Movies offer, consumers are asked to follow instructions on the attached promotional banner and, as indicated, submit three proofs of purchase by mail. All varieties of Ready Pac European-style salads featuring the eye-catching Hollywood-themed banner are eligible for the promotion.
Ready Pac offers a variety of European-style salads, including baby arugula, Portofino, Parisian, Costa Brava, all American and Caesar Romaine.
California-based Ready Pac is a premier processor of fresh-cut produce. With processing facilities in various locations in the United States and Canada, Ready Pac's award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America.
The free movie ticket promotion rewards purchases of any three Ready Pac European-style salads made from April through the end of July.
A unique item designed to entice consumers to cash in on this limited opportunity is a bright purple banner prominently applied on Ready Pac's European-style salad packaging. Sealed at the top and bottom of the salad bag, these banners are a compliment to Ready Pac's continued focus on innovation. Research shows that movie-going is the most common out-of-home activity in the United States, and, as a result, Hollywood Movie Money promotions on products deliver a 1.5 to four times increases in product sales.
"Ready Pac's Your Ticket to the Movies promotion is an excellent opportunity to reward shoppers with a customized offer they are sure to take advantage of and enjoy," said Steve Dickstein, vice president of marketing for Ready Pac. "This is also the perfect opportunity for retailers to maximize sales and drive category purchase cycles by encouraging a higher purchase rate and frequency."
To take advantage of Ready Pac's Your Ticket to the Movies offer, consumers are asked to follow instructions on the attached promotional banner and, as indicated, submit three proofs of purchase by mail. All varieties of Ready Pac European-style salads featuring the eye-catching Hollywood-themed banner are eligible for the promotion.
Ready Pac offers a variety of European-style salads, including baby arugula, Portofino, Parisian, Costa Brava, all American and Caesar Romaine.
California-based Ready Pac is a premier processor of fresh-cut produce. With processing facilities in various locations in the United States and Canada, Ready Pac's award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America.