Grow My Profits offers expertise in traceability
Grow My Profits offers expertise in traceability
A strategic alliance forged by two industry veterans will seek to advance tracking and traceability of fresh produce items.
Anthony Totta, founder of the produce consultancy Grow My Profits, has teamed with agronomist Helmut Leili, who now carries the title of business intelligence consultant, track and trace specialist for Grow My Profits, which is based in Kansas City, MO.
Grow My Profits is offering private consulting services on tracking and traceability. In addition, beginning early this summer, the firm will begin a series of related industry seminars.
Mr. Leili, a graduate of the University of Guelph in Guelph, ON, works from Kingsville, ON. Mr. Totta described Mr. Leili as "an industry expert in the field of track and trace and RFID."
RFID, which is an acronym for radio frequency identification, is generally considered by the produce industry to be mysterious and expensive, according to Mr. Totta. But once the industry understands the benefits of RFID, its use will be widely accepted and the technology will be implemented, he said.
Seeing the need for the industry to understand RFID business intelligence technology and its specific use was key to the alliance between Messrs. Totta and Leili.
Mr. Totta said that he and Mr. Leili each have more than 30 years of experience in the produce industry.
Mr. Totta said that, combined, his industry experience and that of Mr. Leili "spans the entire supply chain. We know how to communicate with everyone in the supply chain in their language." Thus, their complementary experience is a benefit for clients, Mr. Totta said. "We see the need of offering consulting services to all facets of industry."
Mr. Leili said that RFID traceability resembles an electronic fingerprint for a package that may be as small as an individual clamshell. RFID traceability technology can also be applied to shipping cartons or pallets.
"The reason you need it is that it provides a mechanism to uniquely identify a unit," said Mr. Totta. RFID products can be identified by monitors that are outside the line of sight of the product. In other words, a scanner can read RFID information if a box is in a shipping container or buried in a warehouse. Mr. Leili added that for applications like tracking and traceability, "It's not about RFID. It is about the information and the knowledge we gain. RFID is a business intelligence tool. That is the focus. What does it cost? Nothing. It pays. This is where the industry has a lack of the concept. RFID has been misunderstood. The costs associated are small compared to clear, tangible benefits."
Grow My Profits has a web site link for more information on the topic: www.trackandtraceability.com.
"We have interest from some very, very high-profile companies now to engage us in meeting with high-level company executives to bring them up to speed on trackability and traceability technology so they can provide their clients the solutions they are looking for to be compliant with the latest food- safety needs," said Mr. Totta. "We already have companies engaging our services to expedite this process."
Mr. Totta continued: "Our firm is dedicated to their profit growth and identifying value-enhanced opportunities for anyone in the industry. We believe we can identify value-enhanced opportunities and this consultancy is dedicated to that."
Anthony Totta, founder of the produce consultancy Grow My Profits, has teamed with agronomist Helmut Leili, who now carries the title of business intelligence consultant, track and trace specialist for Grow My Profits, which is based in Kansas City, MO.
Grow My Profits is offering private consulting services on tracking and traceability. In addition, beginning early this summer, the firm will begin a series of related industry seminars.
Mr. Leili, a graduate of the University of Guelph in Guelph, ON, works from Kingsville, ON. Mr. Totta described Mr. Leili as "an industry expert in the field of track and trace and RFID."
RFID, which is an acronym for radio frequency identification, is generally considered by the produce industry to be mysterious and expensive, according to Mr. Totta. But once the industry understands the benefits of RFID, its use will be widely accepted and the technology will be implemented, he said.
Seeing the need for the industry to understand RFID business intelligence technology and its specific use was key to the alliance between Messrs. Totta and Leili.
Mr. Totta said that he and Mr. Leili each have more than 30 years of experience in the produce industry.
Mr. Totta said that, combined, his industry experience and that of Mr. Leili "spans the entire supply chain. We know how to communicate with everyone in the supply chain in their language." Thus, their complementary experience is a benefit for clients, Mr. Totta said. "We see the need of offering consulting services to all facets of industry."
Mr. Leili said that RFID traceability resembles an electronic fingerprint for a package that may be as small as an individual clamshell. RFID traceability technology can also be applied to shipping cartons or pallets.
"The reason you need it is that it provides a mechanism to uniquely identify a unit," said Mr. Totta. RFID products can be identified by monitors that are outside the line of sight of the product. In other words, a scanner can read RFID information if a box is in a shipping container or buried in a warehouse. Mr. Leili added that for applications like tracking and traceability, "It's not about RFID. It is about the information and the knowledge we gain. RFID is a business intelligence tool. That is the focus. What does it cost? Nothing. It pays. This is where the industry has a lack of the concept. RFID has been misunderstood. The costs associated are small compared to clear, tangible benefits."
Grow My Profits has a web site link for more information on the topic: www.trackandtraceability.com.
"We have interest from some very, very high-profile companies now to engage us in meeting with high-level company executives to bring them up to speed on trackability and traceability technology so they can provide their clients the solutions they are looking for to be compliant with the latest food- safety needs," said Mr. Totta. "We already have companies engaging our services to expedite this process."
Mr. Totta continued: "Our firm is dedicated to their profit growth and identifying value-enhanced opportunities for anyone in the industry. We believe we can identify value-enhanced opportunities and this consultancy is dedicated to that."
