Del Monte and Char-Broil team up for grilling promotion
Del Monte and Char-Broil team up for grilling promotion
Del Monte Fresh Produce Co. N.A. Inc. in Coral Gables, FL, is looking to fire- up this summer season's produce sales by partnering with Char-Broil for the "Fresh Grill Thrill" Sweepstakes.
Starting May 19, consumers can visit www.fruits.com for a chance to win prizes. Two lucky winners will receive the grand prize of a Char-Broil Red three-burner grill, and six first-prize winners will receive a Char-Broil designer stainless steel grill. More than 50 additional prizes will also be awarded. Information about the promotion can be found on Del Monte Gold pineapple, banana, melon and fresh-cut products during the promotional period, which ends Sept. 15.
"We decided to launch this promotion based on the great response we received from our recent Spa Getaway and Best Smoothie Ever promotions," Dionysios Christou, vice president of marketing for Del Monte Fresh Produce, said in a press release. "Following up last year's successful promotion, Del Monte is once again partnering with Char-Broil to offer retailers a new program that would generate sales. We are also thrilled to launch this promotion as an important element of our ongoing campaign to help consumers lead healthier lifestyles."
Research shows that eight out of 10 households own an outdoor grill and 47 percent of them say they grill one to two times per week during peak summer months.
"We want to help consumers realize that it's easy to incorporate fresh fruits into a variety of grilling recipes or even as a side dish to complement their barbeque chicken, meats or seafood," Mr. Christou added in the press release. "Incorporating grilled fruits into any meal is an easy way to add a sweet and delicious flavor on hot summer days."
Retailers can take full advantage of this new program to increase traffic in their produce departments, drive impulse sales and generate immense profits. Del Monte Fresh Produce has themed secondary displays and in-store demos available for participating retailers.
Starting May 19, consumers can visit www.fruits.com for a chance to win prizes. Two lucky winners will receive the grand prize of a Char-Broil Red three-burner grill, and six first-prize winners will receive a Char-Broil designer stainless steel grill. More than 50 additional prizes will also be awarded. Information about the promotion can be found on Del Monte Gold pineapple, banana, melon and fresh-cut products during the promotional period, which ends Sept. 15.
"We decided to launch this promotion based on the great response we received from our recent Spa Getaway and Best Smoothie Ever promotions," Dionysios Christou, vice president of marketing for Del Monte Fresh Produce, said in a press release. "Following up last year's successful promotion, Del Monte is once again partnering with Char-Broil to offer retailers a new program that would generate sales. We are also thrilled to launch this promotion as an important element of our ongoing campaign to help consumers lead healthier lifestyles."
Research shows that eight out of 10 households own an outdoor grill and 47 percent of them say they grill one to two times per week during peak summer months.
"We want to help consumers realize that it's easy to incorporate fresh fruits into a variety of grilling recipes or even as a side dish to complement their barbeque chicken, meats or seafood," Mr. Christou added in the press release. "Incorporating grilled fruits into any meal is an easy way to add a sweet and delicious flavor on hot summer days."
Retailers can take full advantage of this new program to increase traffic in their produce departments, drive impulse sales and generate immense profits. Del Monte Fresh Produce has themed secondary displays and in-store demos available for participating retailers.
