Mark Affleck resigns from California Avocado Commission
Mark Affleck resigns from California Avocado Commission
IRVINE, CA -- The California Avocado Commission board of directors accepted Mark Affleck's resignation May 15, effective immediately. Mr. Affleck has served as president and chief executive officer of the commission for the past 20 years and is leaving to pursue other interests.
"For the past two decades, Mark's visionary leadership has been instrumental in generating increased consumer demand for avocados. The avocado industry has benefited greatly from Mark's strategic approach to marketing," the commission's Rick Shade said in a May 16 statement.
In his letter of resignation, Mr. Affleck stated, "I will be forever blessed by my walk with this great industry. Indeed, words cannot describe the deep level of gratitude I have for you all. Please know that I did everything in my being to represent you in the most powerful and professional way possible ... and to maximize your crop value."
Mr. Shade announced the appointment of CAC Executive Tom Bellamore as acting chief operating officer. Mr. Bellamore has worked for the commission for the past 14 years. The commission's executive committee will work with an executive recruiting firm to conduct the search for its future president and CEO.
"For the past two decades, Mark's visionary leadership has been instrumental in generating increased consumer demand for avocados. The avocado industry has benefited greatly from Mark's strategic approach to marketing," the commission's Rick Shade said in a May 16 statement.
In his letter of resignation, Mr. Affleck stated, "I will be forever blessed by my walk with this great industry. Indeed, words cannot describe the deep level of gratitude I have for you all. Please know that I did everything in my being to represent you in the most powerful and professional way possible ... and to maximize your crop value."
Mr. Shade announced the appointment of CAC Executive Tom Bellamore as acting chief operating officer. Mr. Bellamore has worked for the commission for the past 14 years. The commission's executive committee will work with an executive recruiting firm to conduct the search for its future president and CEO.