Leger & Son launches 'HarvestMark' watermelon traceability
Leger & Son launches 'HarvestMark' watermelon traceability
YottaMark and Label Technique Southeast will be showcasing the unit-level traceability of Leger & Son watermelons at the United Fresh convention May 4-6 in Las Vegas.
Leger & Son Inc., based in Cordele, GA, began delivering unit-level traceability of its watermelons using the "HarvestMark" solution developed by YottaMark Inc. Label Technique Southeast, an authorized YottaMark reseller, will provide the solution including labels pre-coded for traceability.
Leger & Son, with farms in Georgia and Florida, is a leading watermelon grower and distributor in the Southeast. The implementation of 'HarvestMark' will enable Leger & Son to provide instant trace back and deliver new levels of produce information to retail produce buyers and consumers on-line. Label Technique Southeast Inc. will provide the PLU labels that will each carry a unique HarvestMark code. By entering the code at Harvestmark.com, consumers will be directed to information about that specific watermelon including variety, where it was harvested and food-safety notices.
"The integration of 'HarvestMark' augments our ongoing food-safety program and opens new channels of communication with our retail partners and consumers," Greg Leger, president of Leger & Son Inc., said in a press release. "Providing the ability for each of our watermelons to be traced back to source of origin, as well as delivering instant marketing information to consumers, will be of tremendous value in educating the public on the health benefits of watermelons and continuing to raise awareness of our brands."
Leger & Son Inc., based in Cordele, GA, began delivering unit-level traceability of its watermelons using the "HarvestMark" solution developed by YottaMark Inc. Label Technique Southeast, an authorized YottaMark reseller, will provide the solution including labels pre-coded for traceability.
Leger & Son, with farms in Georgia and Florida, is a leading watermelon grower and distributor in the Southeast. The implementation of 'HarvestMark' will enable Leger & Son to provide instant trace back and deliver new levels of produce information to retail produce buyers and consumers on-line. Label Technique Southeast Inc. will provide the PLU labels that will each carry a unique HarvestMark code. By entering the code at Harvestmark.com, consumers will be directed to information about that specific watermelon including variety, where it was harvested and food-safety notices.
"The integration of 'HarvestMark' augments our ongoing food-safety program and opens new channels of communication with our retail partners and consumers," Greg Leger, president of Leger & Son Inc., said in a press release. "Providing the ability for each of our watermelons to be traced back to source of origin, as well as delivering instant marketing information to consumers, will be of tremendous value in educating the public on the health benefits of watermelons and continuing to raise awareness of our brands."